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Fleet Management · head to head

Motive vs Radar

Motive logo

Motive

Fleet Management

ELD compliance, AI dashcams and spend management for North American commercial fleets

From
On request
Free plan
No
Full reviewWebsite
Radar logo

Radar

Maps

Geofencing, trip tracking, and location-based search APIs that power location features in

From
$0.02/per monthly tracked user
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Motive contracts are multi-year and per vehicle with hardware embedded, so a fleet that shrinks keeps paying for units that are sitting in a yard.; Radar no free tier available
  • They diverge on capability: Motive covers ELD compliance, Radar covers Core Functionality.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Motive and Radar actually diverge.

Attributes where Motive and Radar differ
AttributeMotiveRadar
Starting priceOn request$0.02/per monthly tracked user
Pricing modelquoteusage-based
PlatformsWeb, iOS, AndroidiOS, Android, Web
CategoryFleet ManagementMaps

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Motive

  • ELD compliance
  • AI dashcams
  • GPS tracking
  • Driver safety scoring
  • Vehicle diagnostics
  • Spend management

Only in Radar

  • Core Functionality
  • User Interface

What people use each for

The jobs each tool is most often brought in to do.

Motive

  • A trucking fleet that must run FMCSA compliant electronic logs and wants cameras from the same vendornot Radar
  • An operator facing an insurance renewal that requires evidence of a driver coaching programmenot Radar
  • A construction fleet tracking both vehicles and unpowered assets such as trailers and generatorsnot Radar
  • A fleet suspecting fuel card misuse and wanting transactions matched against vehicle locationnot Radar

Radar

  • Detecting and preventing fraud with geolocation verificationnot Motive
  • Tracking pickups and deliveries in real-time with geofencingnot Motive
  • Engaging customers with location-based marketing campaignsnot Motive
  • Managing geographic compliance and hyper-accurate location trackingnot Motive

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Motive

  • Contracts are multi-year and per vehicle with hardware embedded, so a fleet that shrinks keeps paying for units that are sitting in a yard.
  • Driver facing cameras generate real workforce resistance, and fleets in tight labour markets have lost drivers over the rollout rather than the technology.
  • Installation and calibration across a distributed fleet takes weeks of vehicle downtime, which is rarely costed into the comparison at the point of purchase.
  • The rebrand from KeepTruckin means older documentation, integration guides and third-party references are inconsistent, which slows technical work on connections.
  • Coverage depends on cellular networks, so remote route segments produce gaps in tracking and delayed log uploads that drivers then have to reconcile.

Radar

  • No free tier available
  • Annual contracts required with committed monthly quotas
  • Volume discounts applied manually; no public discount tiers

Pricing, plan by plan

Motive

On request
  • Motive$undefined/year
    • Per-vehicle subscription over a multi-year term
    • Hardware supplied within the agreement rather than purchased outright
    • Dashcams, asset trackers and spend management priced as separate lines

Radar

$0.02/per monthly tracked user

No published plan breakdown. See the Radar review.

Which should you pick?

Choose Motive if

  • You need eld compliance.
  • You work on Web, iOS, Android.
  • You also want ai dashcams.
Motive review

Choose Radar if

  • You need core functionality.
  • You work on iOS, Android, Web.
  • You also want user interface.
Radar review

Questions people ask

Is Motive or Radar better?
Neither clearly leads. Motive starts at On request and Radar at $0.02/per monthly tracked user, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Motive or Radar?
Motive starts at On request and Radar at $0.02/per monthly tracked user.
Does Motive or Radar run on more platforms?
Motive runs on Web, iOS, Android. Radar runs on iOS, Android, Web.
What is Motive best used for?
Motive is most often used for a trucking fleet that must run fmcsa compliant electronic logs and wants cameras from the same vendor, an operator facing an insurance renewal that requires evidence of a driver coaching programme, a construction fleet tracking both vehicles and unpowered assets such as trailers and generators, a fleet suspecting fuel card misuse and wanting transactions matched against vehicle location. Of those, a trucking fleet that must run fmcsa compliant electronic logs and wants cameras from the same vendor and an operator facing an insurance renewal that requires evidence of a driver coaching programme are not what Radar is typically brought in for.
What can Motive do that Radar cannot?
Motive covers ELD compliance, AI dashcams, GPS tracking, Driver safety scoring. Radar covers Core Functionality, User Interface.

Answered from the vendors’ own pages

Motive: Is Motive the same company as KeepTruckin?

Yes. KeepTruckin renamed to Motive in 2022. The products and account relationships carried over.

Radar: What is Radar's core function?

Radar is an all-in-one location platform providing SDKs and APIs for geofencing, trip tracking, geocoding, and location search. It handles 100+ billion annual queries from 100+ million devices.

Source
Motive: Can hardware be bought outright?

It is normally supplied inside a multi-year subscription rather than sold, which is why the exit cost of a shrinking fleet is high.

Radar: Who uses Radar?

Companies like Sleeper, Panera, DICK's Sporting Goods, T-Mobile, and Zillow use Radar's geofencing SDKs and maps APIs for location-based solutions.

Source
Motive: Does it work outside the United States?

Canada and Mexico are supported, including Canadian electronic logging requirements. Coverage elsewhere is limited.

Radar: How is Radar's pricing structured?

Radar does not publicly disclose pricing. Custom quotes are required based on usage and requirements, meaning pricing varies per customer.

Source
Motive: Are the driver facing cameras optional?

Yes, road facing only configurations are available, and fleets worried about driver retention often start there.

Radar: What are Radar's security and privacy features?

Radar prioritizes enterprise-level security, privacy, and customer support. It maintains high uptime, low latency connections for reliable monitoring of location data across platforms.

Source
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