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Religion · head to head

Givelify vs Ministry Brands

Givelify logo

Givelify

Religion

Mobile giving app for nonprofits and churches

From
Free
Rated
-
Full reviewWebsite
Ministry Brands logo

Ministry Brands

Religion

A church software holding company whose current product is the Amplify module suite

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Givelify has a free tier, so it costs nothing to try first.
  • Each has a real cost: Givelify transaction-based fees mean costs scale with donation volume rather than fixed monthly cost; Ministry Brands the legacy acquired brands and Amplify are different software, so a church buying Shelby or Fellowship One today is buying a product line that is not receiving the development investment.
  • They diverge on capability: Givelify covers Mobile Giving, Ministry Brands covers Amplify People.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Givelify and Ministry Brands actually diverge.

Attributes where Givelify and Ministry Brands differ
AttributeGivelifyMinistry Brands
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsIOS, Android, WebWeb, iOS, Android
Founded2011Unknown

Identical on both: user rating (Not yet rated), category (Religion).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Givelify

  • Mobile Giving
  • Web Giving
  • Recurring Gifts
  • Analytics
  • Payment Processing
  • Church Management
  • Email Notifications
  • Social Sharing

Only in Ministry Brands

  • Amplify People
  • Amplify Giving
  • Amplify Accounting
  • Amplify Websites and Streaming
  • Background screening
  • Amplify Service Planning

What people use each for

The jobs each tool is most often brought in to do.

Givelify

  • Accepting mobile and online donations for churches and nonprofitsnot Ministry Brands

Ministry Brands

  • A church that wants member records, giving, website and streaming from one vendor with one loginnot Givelify
  • A congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business softwarenot Givelify
  • Running volunteer background checks under a child protection policy without a separate screening vendornot Givelify
  • A denominational office standardising several congregations on one records and giving platformnot Givelify

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Givelify

  • Transaction-based fees mean costs scale with donation volume rather than fixed monthly cost

Ministry Brands

  • The legacy acquired brands and Amplify are different software, so a church buying Shelby or Fellowship One today is buying a product line that is not receiving the development investment.
  • Nothing is publicly priced at any level, so churches cannot compare modules against single-purpose competitors without running a full sales process.
  • Ministry Brands processes the giving, so the transaction rate is a large and negotiable part of the cost that is easy to overlook while comparing module subscriptions.
  • Module count creates upsell pressure, and churches often sign for a bundle then use three or four modules while paying for the rest.
  • Moving from a legacy brand onto Amplify is a full data migration with its own cost and risk, which weakens the argument that staying inside the family is the low-effort choice.

Pricing, plan by plan

Givelify

Free
  • FreeFree
    • Basic giving
    • Transaction fees apply (2.2% + $0.50)
  • Plus$19/month
    • Enhanced features
    • Reduced fees
    • Giving page

Ministry Brands

On request
  • Amplify$undefined/year
    • Modules bought individually or bundled
    • Priced by church size and modules selected
    • Giving processed by Ministry Brands at a negotiated transaction rate
  • Legacy products$undefined/year
    • Shelby Systems, Elexio, Fellowship One, easyTithe and others
    • Supported for existing customers
    • Not the go-forward investment line

Which should you pick?

Choose Givelify if

  • You need mobile giving.
  • You want to start without paying.
  • You work on IOS, Android, Web.
  • You also want web giving.
Givelify review

Choose Ministry Brands if

  • You need amplify people.
  • You work on Web, iOS, Android.
  • You also want amplify giving.
Ministry Brands review

Questions people ask

Is Givelify or Ministry Brands better?
Neither clearly leads. Givelify starts at Free and Ministry Brands at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Givelify or Ministry Brands?
Givelify has a free tier; the other does not. Paid plans start at Free for Givelify and On request for Ministry Brands.
Does Givelify or Ministry Brands run on more platforms?
Givelify runs on IOS, Android, Web. Ministry Brands runs on Web, iOS, Android.
Can I use Givelify for free?
Yes. Givelify has a free tier, so you can try it without paying. Ministry Brands starts at On request.
What is Givelify best used for?
Givelify is most often used for accepting mobile and online donations for churches and nonprofits. Of those, accepting mobile and online donations for churches and nonprofits is not what Ministry Brands is typically brought in for.
What can Givelify do that Ministry Brands cannot?
Givelify covers Mobile Giving, Web Giving, Recurring Gifts, Analytics. Ministry Brands covers Amplify People, Amplify Giving, Amplify Accounting, Amplify Websites and Streaming.

Answered from the vendors’ own pages

Givelify: How much does Givelify charge per donation?

Givelify charges 2.9% plus $0.30 per donation. American Express transactions incur 3.5% plus $0.30.

Source
Ministry Brands: What do I actually buy from Ministry Brands?

Amplify, sold as modules. The older acquired brands are still supported but are not what new customers are sold.

Givelify: Are there monthly fees with Givelify?

No, Givelify has no monthly fees, signup fees, or required contracts. Costs are based solely on per-transaction fees.

Source
Ministry Brands: Is pricing published?

No. Everything is quoted by church size and module selection, and the giving transaction rate is negotiated separately.

Givelify: When do Givelify deposits occur?

Givelify provides next business day deposits for donations received through the platform.

Source
Ministry Brands: Are Shelby and Fellowship One discontinued?

They are supported but not the go-forward line. Ask for written end-of-support commitments before renewing.

Ministry Brands: Is Amplify Equip the same as Faithlife Equip?

No. Amplify Equip is an AI sermon preparation module. Faithlife Equip was a separate product that has been discontinued.

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