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Technology · head to head

Pendo vs Supabase

Pendo logo

Pendo

Technology

Product analytics and digital adoption platform

From
Free
Rated
-
Full reviewWebsite
Supabase logo

Supabase

Technology

The open source Firebase alternative

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Pendo pricing is not publicly available and requires a custom quote; Supabase free tier projects auto-pause after 1 week of inactivity
  • They diverge on capability: Pendo covers Product analytics, Supabase covers PostgreSQL database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Pendo and Supabase actually diverge.

Attributes where Pendo and Supabase differ
AttributePendoSupabase
PlatformsWeb, Mobile, DesktopWeb, iOS, Android
Founded20132020

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Pendo

  • Product analytics
  • In-app messaging
  • User onboarding
  • Feature adoption tracking
  • User feedback
  • NPS surveys
  • Session replay
  • Mobile analytics

Only in Supabase

  • PostgreSQL database
  • Auto-generated APIs
  • Authentication & authorization
  • Real-time subscriptions
  • Storage
  • Edge functions
  • Vector embeddings
  • Database migrations

What people use each for

The jobs each tool is most often brought in to do.

Pendo

  • User onboardingnot Supabase
  • Feature adoptionnot Supabase
  • Product analyticsnot Supabase
  • User feedback collectionnot Supabase
  • Digital adoptionnot Supabase

Supabase

  • Web application backends using Postgres plus auto-generated REST/GraphQL APIsnot Pendo
  • Mobile app backends via Flutter/Swift/Kotlin client librariesnot Pendo
  • AI applications using vector/embeddings storagenot Pendo
  • Authentication with 20+ social providers plus email/passwordnot Pendo
  • File and media storage (S3-compatible with CDN) and realtime sync over WebSocketsnot Pendo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Pendo

  • Pricing is not publicly available and requires a custom quote
  • Free tier limited to 500 monthly active users

Supabase

  • Free tier projects auto-pause after 1 week of inactivity
  • Free tier hard caps: 500 MB database, 1 GB file storage, 5 GB egress/month, 50,000 monthly active users, max 2 active free projects per organization
  • Pro plan charges usage overages beyond included quotas, e.g. $0.00325 per MAU above 100,000 and $0.125/GB disk above 8 GB
  • SOC2/ISO 27001 certification and HIPAA (add-on) compliance require the $599/month Team plan; not available on the $25/month Pro plan

Pricing, plan by plan

Pendo

Free
  • FreeFree
    • 500 MAU
    • Core analytics
    • In-app guides

Supabase

Free
  • FreeFree
    • 50,000 MAU
    • 500MB database
    • 5GB egress
  • Pro$25/month
    • 100,000 MAU
    • 8GB disk
    • 250GB egress
  • Team$599/month
    • SOC2 and ISO 27001
    • HIPAA add-on
    • 28-day log / 14-day backup retention
  • Enterprise$undefined/month
    • Custom limits
    • Dedicated support manager
    • 24/7/365 support

Which should you pick?

Choose Pendo if

  • You need product analytics.
  • You want to start without paying.
  • You work on Web, Mobile, Desktop.
  • You also want in-app messaging.
Pendo review

Choose Supabase if

  • You need postgresql database.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want auto-generated apis.
Supabase review

Questions people ask

Is Pendo or Supabase better?
Neither clearly leads. Pendo starts at Free and Supabase at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Pendo or Supabase?
Pendo starts at Free and Supabase at Free.
Does Pendo or Supabase run on more platforms?
Pendo runs on Web, Mobile, Desktop. Supabase runs on Web, iOS, Android.
Can I use Pendo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Pendo best used for?
Pendo is most often used for user onboarding, feature adoption, product analytics, user feedback collection. Of those, user onboarding and feature adoption are not what Supabase is typically brought in for.
What can Pendo do that Supabase cannot?
Pendo covers Product analytics, In-app messaging, User onboarding, Feature adoption tracking. Supabase covers PostgreSQL database, Auto-generated APIs, Authentication & authorization, Real-time subscriptions.

Answered from the vendors’ own pages

Pendo: Does Pendo have a free tier?

Yes, Pendo Free supports up to 500 monthly active users and includes core product analytics, in-app guides, Pendo-branded roadmaps, and Pendo-branded NPS surveys.

Source
Supabase: How much does Supabase cost?

Supabase offers a free tier and three paid plans. Pro starts at $25 per month, Team at $599 per month, and Enterprise requires a custom quote. All pricing is in USD charged monthly.

Source
Pendo: What is Pendo's core functionality?

Pendo combines product analytics, in-app guides, session replay, NPS surveys, product discovery, roadmaps, and cross-channel orchestration to measure and improve product adoption.

Source
Supabase: What are Supabase's usage overage fees?

Pro plan users pay $0.00325 per monthly active user over the 100,000 included, and $0.125 per GB for database storage exceeding 8 GB per project. Compute instances cost $10 to $3,730+ per month.

Source
Pendo: What CRM systems does Pendo integrate with?

Pendo offers two-way integrations with Salesforce, mapping Pendo product usage and sentiment data with Salesforce records, and with HubSpot for contact mapping and campaign orchestration.

Source
Pendo: What impact does Pendo have on customer retention?

Companies using Pendo for product analytics see on average a 5% reduction in customer churn and report an average 15% increase in net revenue retention.

Source
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