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Technology · head to head

Jira vs Pendo

Jira logo

Jira

Technology

The #1 software development tool used by agile teams

From
Free
Rated
-
Full reviewWebsite
Pendo logo

Pendo

Technology

Product analytics and digital adoption platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Jira free tier strictly limited to 10 users with only 2 GB storage; unsuitable for growing teams; Pendo pricing is not publicly available and requires a custom quote
  • They diverge on capability: Jira covers Scrum boards, Pendo covers Product analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Jira and Pendo actually diverge.

Attributes where Jira and Pendo differ
AttributeJiraPendo
Pricing modelsubscriptionUnknown
PlatformsCloud, WebWeb, Mobile, Desktop
Founded20022013

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Jira

  • Scrum boards
  • Kanban boards
  • Roadmaps
  • Agile reporting
  • Custom workflows
  • Issue tracking
  • Sprint planning
  • DevOps integration

Only in Pendo

  • Product analytics
  • In-app messaging
  • User onboarding
  • Feature adoption tracking
  • User feedback
  • NPS surveys
  • Session replay
  • Mobile analytics

Both cover

  • Slack
  • SOC2
  • ISO27001
  • GDPR
  • HIPAA

What people use each for

The jobs each tool is most often brought in to do.

Jira

  • Software development teams leveraging AI-powered Rovo for trend analysis and bottleneck identificationnot Pendo
  • Organisations requiring integrated issue tracking, project planning, and team alignment toolsnot Pendo
  • Enterprises with 1,000+ users needing advanced analytics, security controls, and custom deployment optionsnot Pendo

Pendo

  • User onboardingnot Jira
  • Feature adoptionnot Jira
  • Product analyticsnot Jira
  • User feedback collectionnot Jira
  • Digital adoptionnot Jira

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Jira

  • Free tier strictly limited to 10 users with only 2 GB storage; unsuitable for growing teams
  • Per-seat pricing ($7.91–$14.54/user/month) accumulates significantly for large teams; 50-person team costs £3,955–7,270 monthly
  • Enterprise tier requires annual billing and sales contact; no transparent per-user pricing available
  • Premium features (cross-team planning, advanced automation) available only at $14.54/user/month tier or above

Pendo

  • Pricing is not publicly available and requires a custom quote
  • Free tier limited to 500 monthly active users

Pricing, plan by plan

Jira

Free
  • FreeFree
    • Up to 10 users
    • 2 GB storage
    • 100 automation rule runs per month
  • Standard$7.91/user/month
    • Up to 100,000 users per site
    • 250 GB storage
    • 1,700 automation rule runs per month
  • Premium$14.54/user/month
    • Unlimited storage
    • 1,000 rule runs per month per paid user
    • 70 credits per user monthly for Rovo
  • Enterprise$null/custom
    • 150 credits per user monthly for Rovo
    • Multiple sites (up to 150)
    • Unlimited automation rule runs

Pendo

Free
  • FreeFree
    • 500 MAU
    • Core analytics
    • In-app guides

Which should you pick?

Choose Jira if

  • You need scrum boards.
  • You want to start without paying.
  • You work on Cloud, Web.
  • You also want kanban boards.
Jira review

Choose Pendo if

  • You need product analytics.
  • You want to start without paying.
  • You work on Web, Mobile, Desktop.
  • You also want in-app messaging.
Pendo review

Questions people ask

Is Jira or Pendo better?
Neither clearly leads. Jira starts at Free and Pendo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Jira or Pendo?
Jira starts at Free and Pendo at Free.
Does Jira or Pendo run on more platforms?
Jira runs on Cloud, Web. Pendo runs on Web, Mobile, Desktop.
Can I use Jira for free?
Both have a free tier, so you can try either at no cost before committing.
What is Jira best used for?
Jira is most often used for software development teams leveraging ai-powered rovo for trend analysis and bottleneck identification, organisations requiring integrated issue tracking, project planning, and team alignment tools, enterprises with 1,000+ users needing advanced analytics, security controls, and custom deployment options. Of those, software development teams leveraging ai-powered rovo for trend analysis and bottleneck identification and organisations requiring integrated issue tracking, project planning, and team alignment tools are not what Pendo is typically brought in for.
What can Jira do that Pendo cannot?
Jira covers Scrum boards, Kanban boards, Roadmaps, Agile reporting. Pendo covers Product analytics, In-app messaging, User onboarding, Feature adoption tracking. Both handle Slack, SOC2, ISO27001, GDPR.

Answered from the vendors’ own pages

Jira: What is Jira's free tier?

Jira's Free plan supports up to 10 users, includes 2 GB storage, allows 100 automation rule runs per month, and provides community support only. Ideal for small teams or evaluation.

Source
Pendo: Does Pendo have a free tier?

Yes, Pendo Free supports up to 500 monthly active users and includes core product analytics, in-app guides, Pendo-branded roadmaps, and Pendo-branded NPS surveys.

Source
Jira: How much does Jira Standard cost?

Jira Standard costs $7.91 per user per month and includes 250 GB storage, 1,700 automation rule runs per month, Rovo Search/Chat/Agents, and 9/5 regional support with 2-hour response time for critical issues.

Source
Pendo: What is Pendo's core functionality?

Pendo combines product analytics, in-app guides, session replay, NPS surveys, product discovery, roadmaps, and cross-channel orchestration to measure and improve product adoption.

Source
Jira: What is included in Jira Premium?

Jira Premium costs $14.54 per user per month and includes unlimited storage, 1,000 rule runs per user per month, 70 monthly Rovo credits, 24/7 support with 1-hour critical response, and 99.9% uptime SLA.

Source
Pendo: What CRM systems does Pendo integrate with?

Pendo offers two-way integrations with Salesforce, mapping Pendo product usage and sentiment data with Salesforce records, and with HubSpot for contact mapping and campaign orchestration.

Source
Jira: Does Jira offer an Enterprise plan?

Yes, Jira Enterprise is available with custom pricing (contact sales). It includes up to 150 sites, 150 monthly Rovo credits per user, unlimited automation runs, 24/7 support with 30-minute critical response, and 99.95% uptime SLA.

Source
Pendo: What impact does Pendo have on customer retention?

Companies using Pendo for product analytics see on average a 5% reduction in customer churn and report an average 15% increase in net revenue retention.

Source
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