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Marketing · head to head

Matomo vs Plane

Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite
Plane logo

Plane

Technology

Open-source project management tool

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; Plane self-hosted Community edition requires managing your own Docker/Kubernetes infra plus your own PostgreSQL, Redis, and S3-compatible/GCS/MinIO storage; no single-binary install
  • They diverge on capability: Matomo covers Web analytics, Plane covers Issue tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Matomo and Plane actually diverge.

Attributes where Matomo and Plane differ
AttributeMatomoPlane
PlatformsWeb, On-premiseWeb, iOS, Android, macOS, Windows
CategoryMarketingTechnology
Founded20072022

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • On-premise deployment

Only in Plane

  • Issue tracking
  • Cycles (Sprints)
  • Modules
  • Views & layouts
  • Pages (Docs)
  • Analytics
  • API access
  • Webhooks

Both cover

  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Plane
  • Self hosting analytics so visitor data stays on owned infrastructurenot Plane

Plane

  • Project and task management with cycles, modules, epics, and initiativesnot Matomo
  • Documentation and knowledge management via workspace wiki tied to project worknot Matomo
  • Sprint planning and issue triagenot Matomo
  • Cross-functional collaboration with analytics and dashboardsnot Matomo
  • Migration target from Jira, Linear, Monday, ClickUp, or Asananot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Plane

  • Self-hosted Community edition requires managing your own Docker/Kubernetes infra plus your own PostgreSQL, Redis, and S3-compatible/GCS/MinIO storage; no single-binary install
  • Cloud Free tier caps at 12 users and 500 AI credits per seat per month
  • Substantial feature gating by tier: custom work item types, workspace wiki, time tracking, dashboards, initiatives, teamspaces, and integrations require Pro or above; LDAP, granular access control, and multi-workflow approvals require Enterprise Grid
  • Guest-to-paid-member ratio capped at 1:5 on the Pro plan

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Plane

Free
  • FreeFree
    • 500 AI credits per seat
    • Max 12 users
    • Unlimited projects
  • Pro$6/seat per month
    • 1,000 AI credits per seat
    • Unlimited users
    • Custom work item types
  • Business$13/seat per month
    • 2,000 AI credits per seat
    • Unlimited users
    • Project templates, recurring work items
  • Enterprise Grid$null/mo
    • Flexible AI credit allocation
    • Private deployments
    • Granular access control

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose Plane if

  • You need issue tracking.
  • You want to start without paying.
  • You work on Web, iOS, Android, macOS, Windows.
  • You also want cycles (sprints).
Plane review

Questions people ask

Is Matomo or Plane better?
Neither clearly leads. Matomo starts at Free and Plane at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or Plane?
Matomo starts at Free and Plane at Free.
Does Matomo or Plane run on more platforms?
Matomo runs on Web, On-premise. Plane runs on Web, iOS, Android, macOS, Windows.
Can I use Matomo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Plane is typically brought in for.
What can Matomo do that Plane cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Plane covers Issue tracking, Cycles (Sprints), Modules, Views & layouts. Both handle Cloud deployment.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
Plane: Does Plane offer a free plan?

Yes, Plane's free tier includes 500 AI credits per seat, support for up to 12 users, and access to projects, work items, cycles, modules, layouts, views, estimates, and pages.

Source
Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
Plane: How much does Plane Pro cost?

Plane Pro costs $6/seat per month and saves 25% when billed annually. It includes 1,000 AI credits per seat, unlimited users, and access to custom work item types, wiki, time tracking, and integrations.

Source
Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
Plane: What is the difference between Plane's paid tiers?

Pro ($6/seat/month) includes 1,000 AI credits and workspace wiki. Business ($13/seat/month) adds 2,000 AI credits, project templates, and recurring work items. Enterprise Grid offers custom pricing with multiple workflows and LDAP support.

Source
Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
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