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Marketing · head to head

Mautic vs Plane

Mautic logo

Mautic

Marketing

The main open source marketing automation platform, self-hosted and GPL licensed

From
Free
Rated
-
Full reviewWebsite
Plane logo

Plane

Technology

Open-source project management tool

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mautic mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.; Plane self-hosted Community edition requires managing your own Docker/Kubernetes infra plus your own PostgreSQL, Redis, and S3-compatible/GCS/MinIO storage; no single-binary install
  • They diverge on capability: Mautic covers Visual campaign builder, Plane covers Issue tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Mautic and Plane actually diverge.

Attributes where Mautic and Plane differ
AttributeMauticPlane
Pricing modelOpen source, no licence feefreemium
PlatformsWeb, Linux, Self-hosted, DockerWeb, iOS, Android, macOS, Windows
CategoryMarketingTechnology
FoundedUnknown2022

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mautic

  • Visual campaign builder
  • Contact management and segmentation
  • Landing pages and forms
  • Lead scoring
  • Dynamic web content
  • Email builder and A/B testing
  • Self-hosted data control
  • No feature gating

Only in Plane

  • Issue tracking
  • Cycles (Sprints)
  • Modules
  • Views & layouts
  • Pages (Docs)
  • Analytics
  • API access
  • Webhooks

What people use each for

The jobs each tool is most often brought in to do.

Mautic

  • A marketing agency running automation for many clients that cannot pass on per-contact SaaS pricing at scalenot Plane
  • A European university or public body whose data protection position requires contact data to stay on infrastructure it controlsnot Plane
  • A company with a list of several hundred thousand contacts where SaaS per-contact pricing has become the largest line in the marketing budgetnot Plane
  • A team that needs to modify the automation logic itself, not just configure it, and wants source access to do sonot Plane

Plane

  • Project and task management with cycles, modules, epics, and initiativesnot Mautic
  • Documentation and knowledge management via workspace wiki tied to project worknot Mautic
  • Sprint planning and issue triagenot Mautic
  • Cross-functional collaboration with analytics and dashboardsnot Mautic
  • Migration target from Jira, Linear, Monday, ClickUp, or Asananot Mautic

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mautic

  • Mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.
  • Email sending is not included: you must arrange, pay for and warm up your own sending infrastructure through Amazon SES, SendGrid or similar, and deliverability problems become entirely your problem with no vendor to escalate to.
  • Acquia owns the commercial descendant, Campaign Studio, and is the largest contributor, so the loudest commercial interest in the ecosystem benefits from a hosted product rather than from the self-hosted one being easy.
  • Upgrades between major versions have historically been disruptive, requiring database migrations and plugin compatibility checks, so a neglected instance can become expensive to bring current.
  • The interface and the reporting are noticeably behind commercial platforms, so marketing teams that came from HubSpot or ActiveCampaign will find everyday tasks slower and will need training.

Plane

  • Self-hosted Community edition requires managing your own Docker/Kubernetes infra plus your own PostgreSQL, Redis, and S3-compatible/GCS/MinIO storage; no single-binary install
  • Cloud Free tier caps at 12 users and 500 AI credits per seat per month
  • Substantial feature gating by tier: custom work item types, workspace wiki, time tracking, dashboards, initiatives, teamspaces, and integrations require Pro or above; LDAP, granular access control, and multi-workflow approvals require Enterprise Grid
  • Guest-to-paid-member ratio capped at 1:5 on the Pro plan

Pricing, plan by plan

Mautic

Free
  • Self-hosted communityFree
    • GPL licensed, no licence fee and no contact limits
    • All features included, no paid edition
    • You provide hosting, database, cron scheduling and email sending
  • Managed Mautic hosting$undefined/month
    • Third-party managed hosting listed by the project
    • Updates, backups and cron scheduling handled for you
    • Pricing varies by provider and is not set by the project

Plane

Free
  • FreeFree
    • 500 AI credits per seat
    • Max 12 users
    • Unlimited projects
  • Pro$6/seat per month
    • 1,000 AI credits per seat
    • Unlimited users
    • Custom work item types
  • Business$13/seat per month
    • 2,000 AI credits per seat
    • Unlimited users
    • Project templates, recurring work items
  • Enterprise Grid$null/mo
    • Flexible AI credit allocation
    • Private deployments
    • Granular access control

Which should you pick?

Choose Mautic if

  • You need visual campaign builder.
  • You want to start without paying.
  • You work on Web, Linux, Self-hosted, Docker.
  • You also want contact management and segmentation.
Mautic review

Choose Plane if

  • You need issue tracking.
  • You want to start without paying.
  • You work on Web, iOS, Android, macOS, Windows.
  • You also want cycles (sprints).
Plane review

Questions people ask

Is Mautic or Plane better?
Neither clearly leads. Mautic starts at Free and Plane at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mautic or Plane?
Mautic starts at Free and Plane at Free.
Does Mautic or Plane run on more platforms?
Mautic runs on Web, Linux, Self-hosted, Docker. Plane runs on Web, iOS, Android, macOS, Windows.
Can I use Mautic for free?
Both have a free tier, so you can try either at no cost before committing.
What is Mautic best used for?
Mautic is most often used for a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale, a european university or public body whose data protection position requires contact data to stay on infrastructure it controls, a company with a list of several hundred thousand contacts where saas per-contact pricing has become the largest line in the marketing budget, a team that needs to modify the automation logic itself, not just configure it, and wants source access to do so. Of those, a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale and a european university or public body whose data protection position requires contact data to stay on infrastructure it controls are not what Plane is typically brought in for.
What can Mautic do that Plane cannot?
Mautic covers Visual campaign builder, Contact management and segmentation, Landing pages and forms, Lead scoring. Plane covers Issue tracking, Cycles (Sprints), Modules, Views & layouts.

Answered from the vendors’ own pages

Mautic: Is Mautic free?

Yes, GPL licensed with no licence fee and no contact limits. You pay for hosting, email sending and the staff time to maintain it.

Plane: Does Plane offer a free plan?

Yes, Plane's free tier includes 500 AI credits per seat, support for up to 12 users, and access to projects, work items, cycles, modules, layouts, views, estimates, and pages.

Source
Mautic: Does Acquia own Mautic?

Acquia acquired the founding commercial entity in 2019 and sells Campaign Studio built on it, but the Mautic trademark sits with the Open Source Collective and the project is community governed.

Plane: How much does Plane Pro cost?

Plane Pro costs $6/seat per month and saves 25% when billed annually. It includes 1,000 AI credits per seat, unlimited users, and access to custom work item types, wiki, time tracking, and integrations.

Source
Mautic: What breaks most often?

Cron scheduling. If segment rebuilding and campaign triggers are not running on schedule, campaigns quietly stop sending with no alert.

Plane: What is the difference between Plane's paid tiers?

Pro ($6/seat/month) includes 1,000 AI credits and workspace wiki. Business ($13/seat/month) adds 2,000 AI credits, project templates, and recurring work items. Enterprise Grid offers custom pricing with multiple workflows and LDAP support.

Source
Mautic: Can it handle large contact lists?

Yes, but performance at several hundred thousand contacts depends on database tuning and queue configuration, which is work you must do yourself.

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