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Marketing · head to head

Matomo vs NewsBlur

Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite
NewsBlur logo

NewsBlur

News

A personal news reader bringing people together

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; NewsBlur the free account is limited to 64 sites
  • They diverge on capability: Matomo covers Web analytics, NewsBlur covers Intelligence training.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Matomo and NewsBlur actually diverge.

Attributes where Matomo and NewsBlur differ
AttributeMatomoNewsBlur
PlatformsWeb, On-premiseWeb, Ios, Android
CategoryMarketingNews
Founded20072010

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

Only in NewsBlur

  • Intelligence training
  • Story sharing
  • Original site view
  • Text view
  • Blurblogs
  • Pocket
  • Instapaper
  • Evernote

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot NewsBlur
  • Self hosting analytics so visitor data stays on owned infrastructurenot NewsBlur

NewsBlur

  • Reading RSS feeds with training that filters by author, tag or titlenot Matomo
  • Archiving full article content from followed sitesnot Matomo
  • Following a large number of feeds with fast refreshnot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

NewsBlur

  • The free account is limited to 64 sites
  • Search and text view extraction require Premium at $36 per year
  • Premium is capped at 1,024 sites and Premium Archive at 4,096 sites
  • Full content archiving and the Daily Briefing require Premium Archive at $99 per year
  • The fastest 5 to 15 minute feed refresh and regex training require Premium Pro at $29 per month
  • Site following is capped at 10,000 even on the top tier

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

NewsBlur

Free
  • Free TierFree
    • Follow up to 64 sites
    • Real-time RSS updates
    • Train stories by author, tag, title
  • Premium$36/year
    • Follow up to 1024 sites
    • 5x more frequent updates
    • River of News, search, saved stories with tags
  • Premium Archive$99/year
    • Follow up to 4096 sites
    • Web feeds from any website
    • Story clustering, daily briefing, full archive and search
  • Premium Pro$29/month
    • All Archive features plus up to 10000 sites
    • Feeds fetched every 5 to 15 minutes
    • Regex training, priority support

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose NewsBlur if

  • You need intelligence training.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want story sharing.
NewsBlur review

Questions people ask

Is Matomo or NewsBlur better?
Neither clearly leads. Matomo starts at Free and NewsBlur at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or NewsBlur?
Matomo starts at Free and NewsBlur at Free.
Does Matomo or NewsBlur run on more platforms?
Matomo runs on Web, On-premise. NewsBlur runs on Web, Ios, Android.
Can I use Matomo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what NewsBlur is typically brought in for.
What can Matomo do that NewsBlur cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. NewsBlur covers Intelligence training, Story sharing, Original site view, Text view. Both handle Web support.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
NewsBlur: Is NewsBlur free?

NewsBlur offers a free tier allowing users to follow up to 64 RSS feeds with real-time updates, story training, and public sharing.

Source
Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
NewsBlur: What does Premium plan include?

Premium plan costs 36 dollars per year and includes following up to 1024 sites with 5x more frequent updates, River of News feature, search functionality, and saved stories with tags.

Source
Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
NewsBlur: Is there a free trial?

Every new NewsBlur account starts with a free 30-day premium trial. No credit card is required to start.

Source
Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
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