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Marketing · head to head

Mautic vs NewsBlur

Mautic logo

Mautic

Marketing

The main open source marketing automation platform, self-hosted and GPL licensed

From
Free
Rated
-
NewsBlur logo

NewsBlur

News

A personal news reader bringing people together

From
Free
Rated
-

The short version

  • Each has a real cost: Mautic mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.; NewsBlur the free account is limited to 64 sites
  • They diverge on capability: Mautic covers Visual campaign builder, NewsBlur covers Intelligence training.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Mautic and NewsBlur actually diverge.

Attributes where Mautic and NewsBlur differ
AttributeMauticNewsBlur
Pricing modelOpen source, no licence feefreemium
PlatformsWeb, Linux, Self-hosted, DockerWeb, Ios, Android
CategoryMarketingNews
FoundedUnknown2010

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mautic

  • Visual campaign builder
  • Contact management and segmentation
  • Landing pages and forms
  • Lead scoring
  • Dynamic web content
  • Email builder and A/B testing
  • Self-hosted data control
  • No feature gating

Only in NewsBlur

  • Intelligence training
  • Story sharing
  • Original site view
  • Text view
  • Blurblogs
  • Pocket
  • Instapaper
  • Evernote

What people use each for

The jobs each tool is most often brought in to do.

Mautic

  • A marketing agency running automation for many clients that cannot pass on per-contact SaaS pricing at scalenot NewsBlur
  • A European university or public body whose data protection position requires contact data to stay on infrastructure it controlsnot NewsBlur
  • A company with a list of several hundred thousand contacts where SaaS per-contact pricing has become the largest line in the marketing budgetnot NewsBlur
  • A team that needs to modify the automation logic itself, not just configure it, and wants source access to do sonot NewsBlur

NewsBlur

  • Reading RSS feeds with training that filters by author, tag or titlenot Mautic
  • Archiving full article content from followed sitesnot Mautic
  • Following a large number of feeds with fast refreshnot Mautic

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mautic

  • Mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.
  • Email sending is not included: you must arrange, pay for and warm up your own sending infrastructure through Amazon SES, SendGrid or similar, and deliverability problems become entirely your problem with no vendor to escalate to.
  • Acquia owns the commercial descendant, Campaign Studio, and is the largest contributor, so the loudest commercial interest in the ecosystem benefits from a hosted product rather than from the self-hosted one being easy.
  • Upgrades between major versions have historically been disruptive, requiring database migrations and plugin compatibility checks, so a neglected instance can become expensive to bring current.
  • The interface and the reporting are noticeably behind commercial platforms, so marketing teams that came from HubSpot or ActiveCampaign will find everyday tasks slower and will need training.

NewsBlur

  • The free account is limited to 64 sites
  • Search and text view extraction require Premium at $36 per year
  • Premium is capped at 1,024 sites and Premium Archive at 4,096 sites
  • Full content archiving and the Daily Briefing require Premium Archive at $99 per year
  • The fastest 5 to 15 minute feed refresh and regex training require Premium Pro at $29 per month
  • Site following is capped at 10,000 even on the top tier

Pricing, plan by plan

Mautic

Free
  • Self-hosted communityFree
    • GPL licensed, no licence fee and no contact limits
    • All features included, no paid edition
    • You provide hosting, database, cron scheduling and email sending
  • Managed Mautic hosting$undefined/month
    • Third-party managed hosting listed by the project
    • Updates, backups and cron scheduling handled for you
    • Pricing varies by provider and is not set by the project

NewsBlur

Free
  • Free TierFree
    • Follow up to 64 sites
    • Real-time RSS updates
    • Train stories by author, tag, title
  • Premium$36/year
    • Follow up to 1024 sites
    • 5x more frequent updates
    • River of News, search, saved stories with tags
  • Premium Archive$99/year
    • Follow up to 4096 sites
    • Web feeds from any website
    • Story clustering, daily briefing, full archive and search
  • Premium Pro$29/month
    • All Archive features plus up to 10000 sites
    • Feeds fetched every 5 to 15 minutes
    • Regex training, priority support

Which should you pick?

Choose Mautic if

  • You need visual campaign builder.
  • You want to start without paying.
  • You work on Web, Linux, Self-hosted, Docker.
  • You also want contact management and segmentation.

Choose NewsBlur if

  • You need intelligence training.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want story sharing.

Questions people ask

Is Mautic or NewsBlur better?
Neither clearly leads. Mautic starts at Free and NewsBlur at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mautic or NewsBlur?
Mautic starts at Free and NewsBlur at Free.
Does Mautic or NewsBlur run on more platforms?
Mautic runs on Web, Linux, Self-hosted, Docker. NewsBlur runs on Web, Ios, Android.
Can I use Mautic for free?
Both have a free tier, so you can try either at no cost before committing.
What is Mautic best used for?
Mautic is most often used for a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale, a european university or public body whose data protection position requires contact data to stay on infrastructure it controls, a company with a list of several hundred thousand contacts where saas per-contact pricing has become the largest line in the marketing budget, a team that needs to modify the automation logic itself, not just configure it, and wants source access to do so. Of those, a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale and a european university or public body whose data protection position requires contact data to stay on infrastructure it controls are not what NewsBlur is typically brought in for.
What can Mautic do that NewsBlur cannot?
Mautic covers Visual campaign builder, Contact management and segmentation, Landing pages and forms, Lead scoring. NewsBlur covers Intelligence training, Story sharing, Original site view, Text view.

Answered from the vendors’ own pages

Mautic: Is Mautic free?

Yes, GPL licensed with no licence fee and no contact limits. You pay for hosting, email sending and the staff time to maintain it.

NewsBlur: Is NewsBlur free?

NewsBlur offers a free tier allowing users to follow up to 64 RSS feeds with real-time updates, story training, and public sharing.

Source
Mautic: Does Acquia own Mautic?

Acquia acquired the founding commercial entity in 2019 and sells Campaign Studio built on it, but the Mautic trademark sits with the Open Source Collective and the project is community governed.

NewsBlur: What does Premium plan include?

Premium plan costs 36 dollars per year and includes following up to 1024 sites with 5x more frequent updates, River of News feature, search functionality, and saved stories with tags.

Source
Mautic: What breaks most often?

Cron scheduling. If segment rebuilding and campaign triggers are not running on schedule, campaigns quietly stop sending with no alert.

NewsBlur: Is there a free trial?

Every new NewsBlur account starts with a free 30-day premium trial. No credit card is required to start.

Source
Mautic: Can it handle large contact lists?

Yes, but performance at several hundred thousand contacts depends on database tuning and queue configuration, which is work you must do yourself.

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