Softwr

E-Commerce · head to head

Mailchimp vs Make

Mailchimp logo

Mailchimp

E-Commerce

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite
Make logo

Make

Remote Work

The platform for the new way of working

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap; Make free tier limited to 1,000 credits per month
  • They diverge on capability: Mailchimp covers Email campaigns, Make covers Visual workflow builder.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Mailchimp and Make actually diverge.

Attributes where Mailchimp and Make differ
AttributeMailchimpMake
Pricing modelUnknownfreemium
PlatformsWeb, iOS, AndroidWeb
CategoryE-CommerceRemote Work
Founded20012013

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Social media

Only in Make

  • Visual workflow builder
  • Webhooks
  • API connectors
  • Conditional logic
  • Data transformation
  • Error handling
  • Scheduling
  • Team collaboration

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Mailchimp

  • Email newslettersnot Make
  • E-commerce marketingnot Make
  • Lead generationnot Make
  • Customer engagementnot Make
  • Marketing automationnot Make

Make

  • Automating integrations between 3,000+ pre-built applicationsnot Mailchimp
  • Building AI agents and workflow automation without extensive codingnot Mailchimp
  • Enterprise automation with GDPR, SOC 2 Type II compliancenot Mailchimp
  • Rapid deployment of automations from concept to livenot Mailchimp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Make

  • Free tier limited to 1,000 credits per month
  • Free tier restricted to 2 active scenarios maximum
  • Free tier enforces 15-minute minimum scheduling interval
  • Credit-based model means costs scale with usage volume, not just features

Pricing, plan by plan

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Make

Free

No published plan breakdown. See the Make review.

Which should you pick?

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Choose Make if

  • You need visual workflow builder.
  • You want to start without paying.
  • You also want webhooks.
Make review

Questions people ask

Is Mailchimp or Make better?
Neither clearly leads. Mailchimp starts at Free and Make at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mailchimp or Make?
Mailchimp starts at Free and Make at Free.
Does Mailchimp or Make run on more platforms?
Mailchimp runs on Web, iOS, Android. Make runs on Web.
Can I use Mailchimp for free?
Both have a free tier, so you can try either at no cost before committing.
What is Mailchimp best used for?
Mailchimp is most often used for email newsletters, e-commerce marketing, lead generation, customer engagement. Of those, email newsletters and e-commerce marketing are not what Make is typically brought in for.
What can Mailchimp do that Make cannot?
Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups. Make covers Visual workflow builder, Webhooks, API connectors, Conditional logic. Both handle Salesforce.

Answered from the vendors’ own pages

Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
Make: How is Make priced and does the free plan expire?

Make offers a free plan with 1,000 credits per month at no cost and no time limit. The free plan includes the no-code workflow builder, access to 3,000+ apps, and customer support. Paid tiers (Core, Pro, Teams) are $9-$29/month with 10,000+ credits included.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
Make: What happens if I exceed my monthly credits?

Extra credits beyond the monthly allowance can be purchased in bundles of 1,000 or 10,000. Auto-purchasing is available for Core, Pro, and Teams plans to automatically buy additional credits when needed.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
Make: Can I save money by switching to annual billing?

Yes, annual plans offer 15% or more savings compared to monthly billing. Monthly subscriptions continue until the end of the billing month, while annual plans run for 12 months.

Source
Make: What happens to unused credits if I cancel?

Unused monthly credits expire at the end of each billing cycle. With annual subscriptions on Pro and Teams plans, credits are maintained for the full 12-month term. Users can cancel at any time and the organization converts to the free plan after the current billing cycle ends.

Source
Make: How many active scenarios can I create on the free plan versus paid plans?

The free plan is limited to 2 active scenarios and has a 15-minute minimum interval between runs. Paid plans (Core and above) offer unlimited active scenarios with the ability to schedule runs down to the minute.

Source
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