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Remote Work · head to head

IFTTT vs Mailchimp

IFTTT logo

IFTTT

Remote Work

Automate almost anything with IFTTT

From
Free
Rated
-
Full reviewWebsite
Mailchimp logo

Mailchimp

E-Commerce

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: IFTTT free plan limited to only 2 applets total; Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • They diverge on capability: IFTTT covers If-then applets, Mailchimp covers Email campaigns.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which IFTTT and Mailchimp actually diverge.

Attributes where IFTTT and Mailchimp differ
AttributeIFTTTMailchimp
Pricing modelfreemiumUnknown
CategoryRemote WorkE-Commerce
Founded20112001

Identical on both: starting price (Free), free tier (Yes), platforms (Web, iOS, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in IFTTT

  • If-then applets
  • Webhooks
  • Smart home integration
  • Email notifications
  • Data logging
  • 650+ services
  • Smart home devices
  • Email

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Shopify

Both cover

  • Social media
  • Social media

What people use each for

The jobs each tool is most often brought in to do.

IFTTT

  • Casual automation with up to 2 simple applets via free plannot Mailchimp
  • Power users requiring 20 applets and multi-action capabilities via Pro plannot Mailchimp
  • Advanced automation with unlimited applets and AI services via Pro+ plannot Mailchimp

Mailchimp

  • Email newslettersnot IFTTT
  • E-commerce marketingnot IFTTT
  • Lead generationnot IFTTT
  • Customer engagementnot IFTTT
  • Marketing automationnot IFTTT

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

IFTTT

  • Free plan limited to only 2 applets total
  • Free plan applets run at standard speed; fastest speeds require Pro tier
  • Free plan excludes webhooks, multi-action applets, and Twitter integrations
  • Free plan limited to 30-day onboarding support; paid plans offer ongoing customer support

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Pricing, plan by plan

IFTTT

Free
  • FreeFree
    • 2 Applets maximum
    • Standard Applet speeds
    • DIY or published Applets access
  • Pro$2.99/month
    • 20 Applets maximum
    • Fastest Applet speeds
    • Multi-action Applets
  • Pro+ (Annual)$35.88/year
    • Equivalent to $2.99/month with 40% annual discount
  • Pro+$8.99/month
    • Unlimited Applets
    • All Pro features included
    • Fastest Applet speeds

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Which should you pick?

Choose IFTTT if

  • You need if-then applets.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want webhooks.
IFTTT review

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Questions people ask

Is IFTTT or Mailchimp better?
Neither clearly leads. IFTTT starts at Free and Mailchimp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, IFTTT or Mailchimp?
IFTTT starts at Free and Mailchimp at Free.
Does IFTTT or Mailchimp run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
Can I use IFTTT for free?
Both have a free tier, so you can try either at no cost before committing.
What is IFTTT best used for?
IFTTT is most often used for casual automation with up to 2 simple applets via free plan, power users requiring 20 applets and multi-action capabilities via pro plan, advanced automation with unlimited applets and ai services via pro+ plan. Of those, casual automation with up to 2 simple applets via free plan and power users requiring 20 applets and multi-action capabilities via pro plan are not what Mailchimp is typically brought in for.
What can IFTTT do that Mailchimp cannot?
IFTTT covers If-then applets, Webhooks, Smart home integration, Email notifications. Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups. Both handle Social media, Social media.

Answered from the vendors’ own pages

IFTTT: Is there a free version of IFTTT?

Yes, IFTTT offers a free tier that allows users to create up to 2 Applets with standard speeds and unlimited runs. The free plan includes DIY or published Applets access, a mobile app, and 30 days of onboarding support.

Source
Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
IFTTT: How much does IFTTT Pro cost?

IFTTT Pro costs $2.99/month (or $35.88/year with 40% annual savings). Pro users get up to 20 Applets with fastest speeds, multi-action Applets, Webhooks access, Twitter Applets, and customer support.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
IFTTT: What does the IFTTT Pro+ tier include?

IFTTT Pro+ costs $8.99/month ($107.88/year with 40% annual discount). It includes unlimited Applets, all Pro features, AI services access, multiple account connections per service, query and filter code capabilities, and prioritized customer support.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
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