Softwr

Automation Integration · head to head

Lytics vs Simple Analytics

L

Lytics

Automation Integration

The customer data platform for personalization

From
$400/month
Rated
-
Full reviewWebsite
Simple Analytics logo

Simple Analytics

Marketing

Privacy-friendly analytics without cookies

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Simple Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Lytics billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist; Simple Analytics the free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • They diverge on capability: Lytics covers Data collection, Simple Analytics covers Page view tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Lytics and Simple Analytics actually diverge.

Attributes where Lytics and Simple Analytics differ
AttributeLyticsSimple Analytics
Starting price$400/monthFree
Pricing modelusage-basedfreemium
Free tierNoYes
CategoryAutomation IntegrationMarketing
Founded20132016

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lytics

  • Data collection
  • Audience segmentation
  • Predictive analytics
  • Personalization
  • Real-time activation
  • Analytics
  • API access
  • 100+ integrations

Only in Simple Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Privacy-focused
  • GDPR compliant
  • English language support

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Lytics

  • Building unified customer profiles from behavioural and marketing datanot Simple Analytics
  • Segmenting audiences and syncing them to marketing destinationsnot Simple Analytics

Simple Analytics

  • Cookie-free website analytics that avoids a consent bannernot Lytics
  • Keeping visitor data hosted in the EU for GDPR purposesnot Lytics
  • Replacing or running alongside Google Analytics with a single-page dashboardnot Lytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lytics

  • Billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist
  • Most inbound events consume a full credit each, and Cloud Connect sync events consume half a credit per updated row
  • The free Developer tier is capped at 2M monthly credits and 10 domains
  • The Growth plan is $500 a month for 5M credits, with additional credits at $500 per 10M
  • Enterprise begins above 10M credits and is quoted rather than published

Simple Analytics

  • The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • Data older than 30 days is automatically deleted on the free plan
  • The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
  • Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
  • On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
  • Paying by Bitcoin adds 10% and is only offered on yearly billing
  • Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
  • Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number

Pricing, plan by plan

Lytics

$400/month
  • Professional$400/month
    • Core CDP features
  • Advanced$1200/month
    • Advanced personalization
    • Priority support
  • Enterprise$3000/month
    • Custom solutions
    • Dedicated support

Simple Analytics

Free
  • FreeFree
    • 30-day data retention
    • Fair use policy applies
    • Unlimited pageviews within fair use
  • Self-Serve$20/month
    • Monthly or annual billing (2 months free with yearly)
    • 1 user included; additional users $20/month each
    • Up to 5 sites per user
  • Enterprise$null/custom
    • Custom pricing available upon demo request
    • Traffic recovery (20-60% of invisible traffic)
    • Raw data access

Which should you pick?

Choose Lytics if

  • You need data collection.
  • You also want audience segmentation.
Lytics review

Choose Simple Analytics if

  • You need page view tracking.
  • You want to start without paying.
  • You also want goal tracking.
Simple Analytics review

Questions people ask

Is Lytics or Simple Analytics better?
Neither clearly leads. Lytics starts at $400/month and Simple Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lytics or Simple Analytics?
Simple Analytics has a free tier; the other does not. Paid plans start at $400/month for Lytics and Free for Simple Analytics.
Does Lytics or Simple Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Simple Analytics for free?
Yes. Simple Analytics has a free tier, so you can try it without paying. Lytics starts at $400/month.
What is Lytics best used for?
Lytics is most often used for building unified customer profiles from behavioural and marketing data, segmenting audiences and syncing them to marketing destinations. Of those, building unified customer profiles from behavioural and marketing data and segmenting audiences and syncing them to marketing destinations are not what Simple Analytics is typically brought in for.
What can Lytics do that Simple Analytics cannot?
Lytics covers Data collection, Audience segmentation, Predictive analytics, Personalization. Simple Analytics covers Page view tracking, Goal tracking, Real-time analytics, Privacy-focused. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Simple Analytics: How much does Simple Analytics cost?

Simple Analytics offers a free plan forever and a Self-Serve plan at $20/month per user (or $240/year with 2 months free). Enterprise pricing is available upon request.

Source
Simple Analytics: What currencies does Simple Analytics accept?

Simple Analytics accepts Euros, US Dollars, and British Pounds. Payment methods include credit/debit cards, Bitcoin (with +10% fee), Apple Pay, and Google Pay. Bank transfers are available for invoices $500+, with 10% additional fees applied.

Source
Simple Analytics: How long is the free trial?

Simple Analytics offers a 14-day free trial that requires no credit card to start.

Source
Simple Analytics: Can I cancel Simple Analytics anytime?

Yes. You can cancel your subscription at any moment without penalties or notice requirements.

Source
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