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Automation Integration · head to head

Hevo Data vs Lytics

Hevo Data logo

Hevo Data

Automation Integration

The easiest way to move data reliably

From
Free
Rated
-
Full reviewWebsite
L

Lytics

Automation Integration

The customer data platform for personalization

From
$400/month
Rated
-
Full reviewWebsite

The short version

  • Only Hevo Data has a free tier, so it costs nothing to try first.
  • Each has a real cost: Hevo Data billed on events ingested rather than on connectors or seats, so the bill tracks how chatty the sources are; Lytics billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist
  • They diverge on capability: Hevo Data covers No-code pipeline builder, Lytics covers Data collection.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Hevo Data and Lytics actually diverge.

Attributes where Hevo Data and Lytics differ
AttributeHevo DataLytics
Starting priceFree$400/month
Free tierYesNo
PlatformsWeb, CloudWeb
Founded20162013

Identical on both: pricing model (usage-based), user rating (Not yet rated), category (Automation Integration).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hevo Data

  • No-code pipeline builder
  • Real-time sync
  • Data validation
  • Error handling
  • Monitoring
  • Data transformation
  • Scheduling
  • 150+ sources

Only in Lytics

  • Data collection
  • Audience segmentation
  • Predictive analytics
  • Personalization
  • Real-time activation
  • Analytics
  • API access
  • 100+ integrations

Both cover

  • SOC2
  • GDPR
  • Cloud deployment
  • Web support
  • Multiple language support

What people use each for

The jobs each tool is most often brought in to do.

Hevo Data

  • Data pipeline and ETL managementnot Lytics
  • Cloud data integrationnot Lytics

Lytics

  • Building unified customer profiles from behavioural and marketing datanot Hevo Data
  • Segmenting audiences and syncing them to marketing destinationsnot Hevo Data

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hevo Data

  • Billed on events ingested rather than on connectors or seats, so the bill tracks how chatty the sources are
  • The free plan allows 1M events a month and the Starter plan starts at $265 a month billed annually
  • Event volume is a priced tier inside each plan, at 5M, 20M or 50M on Starter
  • Usage above the plan quota is charged as on demand on top of the subscription, and the overage rate is not published anywhere on the pricing page
  • Paying monthly rather than annually raises Starter from $265 to $299

Lytics

  • Billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist
  • Most inbound events consume a full credit each, and Cloud Connect sync events consume half a credit per updated row
  • The free Developer tier is capped at 2M monthly credits and 10 domains
  • The Growth plan is $500 a month for 5M credits, with additional credits at $500 per 10M
  • Enterprise begins above 10M credits and is quoted rather than published

Pricing, plan by plan

Hevo Data

Free
  • FreeFree
    • Up to 1M events/month
    • 1-hour scheduling
    • Up to 5 users
  • Starter$265/month
    • 5M-20M events/month options
    • Up to 10 users
    • 150+ connectors
  • Professional$750/month
    • 20M-100M events/month options
    • Unlimited users
    • Hevo APIs
  • Business Critical$null/month
    • Custom quote required
    • Streaming pipelines
    • Role-based access control

Lytics

$400/month
  • Professional$400/month
    • Core CDP features
  • Advanced$1200/month
    • Advanced personalization
    • Priority support
  • Enterprise$3000/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose Hevo Data if

  • You need no-code pipeline builder.
  • You want to start without paying.
  • You work on Web, Cloud.
  • You also want real-time sync.
Hevo Data review

Choose Lytics if

  • You need data collection.
  • You also want audience segmentation.
Lytics review

Questions people ask

Is Hevo Data or Lytics better?
Neither clearly leads. Hevo Data starts at Free and Lytics at $400/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hevo Data or Lytics?
Hevo Data has a free tier; the other does not. Paid plans start at Free for Hevo Data and $400/month for Lytics.
Does Hevo Data or Lytics run on more platforms?
Hevo Data runs on Web, Cloud. Lytics runs on Web.
Can I use Hevo Data for free?
Yes. Hevo Data has a free tier, so you can try it without paying. Lytics starts at $400/month.
What is Hevo Data best used for?
Hevo Data is most often used for data pipeline and etl management, cloud data integration. Of those, data pipeline and etl management and cloud data integration are not what Lytics is typically brought in for.
What can Hevo Data do that Lytics cannot?
Hevo Data covers No-code pipeline builder, Real-time sync, Data validation, Error handling. Lytics covers Data collection, Audience segmentation, Predictive analytics, Personalization. Both handle SOC2, GDPR, Cloud deployment, Web support.

Answered from the vendors’ own pages

Hevo Data: How much does Hevo Data cost?

Hevo Data offers a free plan (up to 1M events/month) and paid plans starting at $265/month (Starter for 5M-20M events/month) up to $750/month (Professional for 20M-100M events/month).

Source
Hevo Data: How are Hevo Data events counted?

Each record inserted, updated, or deleted in the destination counts as one event toward the monthly quota.

Source
Hevo Data: Does Hevo Data offer annual discounts?

Yes, Hevo Data offers 12% discount for annual billing on all paid plans.

Source
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