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E-Commerce · head to head

eBay vs Loox

E

eBay

E-Commerce

Global marketplace where sellers list into eBay's audience under eBay's fee schedule and rules

From
On request
Rated
-
Loox logo

Loox

E-Commerce

Photo reviews and referrals for Shopify stores

From
$14.99/month
Rated
-

The short version

  • Each has a real cost: eBay the final value fee applies to the total the buyer pays including postage and tax rather than to the item price, so a low value item with expensive shipping loses a much larger share of its margin than the headline percentage implies.; Loox beginner plan limited to 500 total orders
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which eBay and Loox actually diverge.

Attributes where eBay and Loox differ
AttributeeBayLoox
Starting priceOn request$14.99/month

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in eBay

  • Auction and fixed price listings
  • Managed payments
  • eBay Stores
  • Promoted Listings
  • Bulk listing tools
  • International selling programmes
  • Money Back Guarantee
  • Seller performance standards

Only in Loox

Nothing recorded that eBay does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

eBay

  • Selling used, refurbished or one-off stock that has no natural search demand on its own sitenot Loox
  • Parts and spares catalogues where buyers search by fitment rather than by brandnot Loox
  • Liquidating returns or excess inventory without building an audience for itnot Loox
  • Testing whether demand exists for a product line before investing in a standalone storefrontnot Loox

Loox

  • Collecting visual reviews and customer photosnot eBay
  • Displaying reviews across product pages and checkoutnot eBay
  • Syncing reviews across multiple sales channelsnot eBay
  • Running referral and discount programs from reviewsnot eBay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

eBay

  • The final value fee applies to the total the buyer pays including postage and tax rather than to the item price, so a low value item with expensive shipping loses a much larger share of its margin than the headline percentage implies.
  • Fees stack rather than substitute, since a Store subscription, a per order fixed fee, Promoted Listings and cross-border percentages all apply on top of the category rate, and the effective take rate is only visible after a full month of settlement reports.
  • eBay controls search placement, so as a category gets competitive the practical cost of visibility becomes the Promoted Listings rate, and that is an auction against other sellers that only goes one way.
  • You do not get the customer relationship, because eBay mediates messaging and does not supply a marketing list, so repeat business depends on eBay showing your listing again rather than on anything you own.
  • The account is the entire asset and it is governed by policies eBay enforces unilaterally, so a suspension or a category restriction ends the revenue immediately with no portable equivalent of a domain, a theme or a customer database to move elsewhere.

Loox

  • Beginner plan limited to 500 total orders
  • Convert plan costs $35 more monthly than Beginner but enables unlimited orders
  • Pricing specific to Shopify stores, not available for other platforms

Pricing, plan by plan

eBay

On request

No published plan breakdown. See the eBay review.

Loox

$14.99/month
  • Beginner$14.99/month
    • Up to 500 total orders
    • Review request emails
    • Discount for photo reviews
  • Convert$49.99/month
    • Unlimited orders
    • Smart visual sorting
    • Review highlights
  • Unlimited$299.99/month
    • Unlimited review requests
    • Unlimited referrals
    • Priority support

Which should you pick?

Choose eBay if

  • You need auction and fixed price listings.
  • You also want managed payments.

Choose Loox if

Nothing in the data separates Loox from eBay on the points above - pick on price and on how each one feels to use.

Questions people ask

Is eBay or Loox better?
Neither clearly leads. eBay starts at On request and Loox at $14.99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, eBay or Loox?
eBay starts at On request and Loox at $14.99/month.
Does eBay or Loox run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is eBay best used for?
eBay is most often used for selling used, refurbished or one-off stock that has no natural search demand on its own site, parts and spares catalogues where buyers search by fitment rather than by brand, liquidating returns or excess inventory without building an audience for it, testing whether demand exists for a product line before investing in a standalone storefront. Of those, selling used, refurbished or one-off stock that has no natural search demand on its own site and parts and spares catalogues where buyers search by fitment rather than by brand are not what Loox is typically brought in for.
What can eBay do that Loox cannot?
eBay covers Auction and fixed price listings, Managed payments, eBay Stores, Promoted Listings.

Answered from the vendors’ own pages

eBay: What does selling on eBay actually cost?

A category-dependent percentage of the total buyer payment including postage, plus a fixed fee per order, plus any Store subscription, advertising rate and international fees. Model all of them together, not the first one alone.

Loox: How much does Loox cost?

Loox pricing starts at $14.99 per month for the Beginner plan, $49.99 per month for Convert, and $299.99 per month for Unlimited. Billing occurs through Shopify with no annual commitment required.

Source
eBay: Can I use my own payment provider?

No. Payments run through eBay and settle to your bank account on eBay's payout schedule, so you do not choose the processor and you do not control settlement timing.

Loox: What is the main difference between Loox's Beginner and Convert plans?

Beginner plan is limited to 500 total orders and includes basic review features. Convert allows unlimited orders and adds smart visual sorting, video reviews, Google Shopping integration, AI review stories, auto-translated reviews, and AI review replies.

Source
eBay: Do I get my customers' email addresses?

Not for marketing. eBay mediates buyer contact, which is why sellers who rely on it have no list to fall back on if the channel changes.

Loox: Is there a free version of Loox?

Loox offers a free trial to start, but paid plans begin at $14.99 per month. No permanent free version is available.

Source
eBay: Is eBay an alternative to having my own store?

It is a channel, not a substitute. Sellers who use it well treat it as demand they rent while building something they own in parallel.

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