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Linqia vs Dovetale

Linqia logo

Linqia

Software

Native advertising and influencer platform

From
On request
Rated
-
Full reviewWebsite
Dovetale logo

Dovetale

Software

Influencer marketing made simple for Shopify

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Dovetale has a free tier, so it costs nothing to try first.
  • Each has a real cost: Linqia linqia is sold as a managed influencer marketing agency service rather than self-serve software, with creator negotiation and contracting done by its team; Dovetale before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)
  • They diverge on capability: Linqia covers Creator network, Dovetale covers Creator discovery.

Where they differ

Only the attributes on which Linqia and Dovetale actually diverge.

Attributes where Linqia and Dovetale differ
AttributeLinqiaDovetale
Starting priceOn requestFree
Pricing modeltransactionfreemium
Free tierNoYes
PlatformsWeb, ApiWeb
Founded20122006

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Linqia

  • Creator network
  • Campaign management
  • Content creation
  • Performance tracking
  • Audience insights
  • Content approval
  • Payment processing
  • Analytics

Only in Dovetale

  • Creator discovery
  • Application management
  • Gift tracking
  • Affiliate links
  • Commission tracking
  • Performance analytics
  • Direct messaging
  • Shopify integration

Both cover

  • Instagram
  • TikTok
  • YouTube
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Linqia

  • Outsourcing annual influencer strategy and campaign execution to an agencynot Dovetale
  • Running creator campaigns with paid amplification behind the contentnot Dovetale
  • Managing creator discovery and content approvals in the Resonate platformnot Dovetale

Dovetale

  • Creator partnershipsnot Linqia
  • Product giftingnot Linqia
  • Affiliate programsnot Linqia
  • Ambassador programsnot Linqia

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Linqia

  • Linqia is sold as a managed influencer marketing agency service rather than self-serve software, with creator negotiation and contracting done by its team
  • Pricing is by quote only, with no rate, minimum spend or named cost driver published; the site offers only Contact Us and Request a Demo

Dovetale

  • Before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)

Pricing, plan by plan

Linqia

On request
  • Platform Access$undefined/month
    • Creator network
    • Campaign management
    • Content creation

Dovetale

Free
  • FreeFree
    • Creator discovery
    • Application forms
    • Basic analytics
  • Premium$99/month
    • Advanced search
    • Affiliate management
    • Commission tracking

Which should you pick?

Choose Linqia if

  • You need creator network.
  • You work on Web, Api.
  • You also want campaign management.
Linqia review

Choose Dovetale if

  • You need creator discovery.
  • You want to start without paying.
  • You also want application management.
Dovetale review

Questions people ask

Is Linqia or Dovetale better?
Neither clearly leads. Linqia starts at On request and Dovetale at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Linqia or Dovetale?
Dovetale has a free tier; the other does not. Paid plans start at On request for Linqia and Free for Dovetale.
Does Linqia or Dovetale run on more platforms?
Linqia runs on Web, Api. Dovetale runs on Web.
Can I use Dovetale for free?
Yes. Dovetale has a free tier, so you can try it without paying. Linqia starts at On request.
What is Linqia best used for?
Linqia is most often used for outsourcing annual influencer strategy and campaign execution to an agency, running creator campaigns with paid amplification behind the content, managing creator discovery and content approvals in the resonate platform. Of those, outsourcing annual influencer strategy and campaign execution to an agency and running creator campaigns with paid amplification behind the content are not what Dovetale is typically brought in for.
What can Linqia do that Dovetale cannot?
Linqia covers Creator network, Campaign management, Content creation, Performance tracking. Dovetale covers Creator discovery, Application management, Gift tracking, Affiliate links. Both handle Instagram, TikTok, YouTube, Cloud deployment.
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