Softwr

Customer Success · head to head

Kapta vs Medallia

Kapta logo

Kapta

Customer Success

Key Account Management Software

From
$1000/month
Rated
-
Full reviewWebsite
Medallia logo

Medallia

Surveys

Enterprise experience management platform for customer, employee and contact centre feedback

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Kapta no pricing information published on website; requires contacting sales; Medallia there is no published pricing and no self-serve tier, so evaluating cost requires a sales process before any real budgeting can happen.
  • They diverge on capability: Kapta covers Account planning, Medallia covers Multi-channel feedback capture.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Kapta and Medallia actually diverge.

Attributes where Kapta and Medallia differ
AttributeKaptaMedallia
Starting price$1000/monthOn request
Pricing modelsubscriptionquote
PlatformsWebWeb, iOS, Android
CategoryCustomer SuccessSurveys
Founded2014Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kapta

  • Account planning
  • Stakeholder mapping
  • Voice of customer
  • Health scores
  • Action planning
  • Salesforce
  • HubSpot
  • Slack

Only in Medallia

  • Multi-channel feedback capture
  • AI text and sentiment analysis
  • Role-based reporting
  • Contact centre analytics
  • Experience orchestration
  • Market research tools

What people use each for

The jobs each tool is most often brought in to do.

Kapta

  • Customer Successnot Medallia
  • Key Account Managementnot Medallia
  • Strategic Accountsnot Medallia

Medallia

  • A retail or hospitality chain that wants customer feedback, digital behaviour and call transcripts unified in one platformnot Kapta
  • An enterprise with a dedicated CX team needing role-based dashboards from frontline staff to the executive teamnot Kapta
  • A contact centre wanting agent coaching and quality management driven by the same data as customer satisfaction scoresnot Kapta
  • A company running employee and customer experience programmes and wanting one vendor across bothnot Kapta

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kapta

  • No pricing information published on website; requires contacting sales
  • No pricing tiers or cost ranges disclosed
  • Enterprise B2B model with custom pricing based on organizational needs

Medallia

  • There is no published pricing and no self-serve tier, so evaluating cost requires a sales process before any real budgeting can happen.
  • Implementation is a project, not a signup, and typically involves data integration and consulting work before the platform produces usable dashboards.
  • The breadth of modules means a buyer who only needs a simple survey tool is paying for enterprise infrastructure they will not use.
  • Switching away later means re-architecting how feedback is collected across the organisation, which creates real vendor lock-in once rolled out.
  • Smaller teams and mid-market companies are effectively priced out, since the platform and its go-to-market are built for large enterprise accounts.

Pricing, plan by plan

Kapta

$1000/month
  • Professional$1000/month
    • Account planning
    • Health scores
    • Stakeholder mapping
  • Enterprise$2500/month
    • Custom workflows
    • Advanced analytics
    • API

Medallia

On request
  • Medallia Experience Cloud$undefined/year
    • No published pricing, sold as a multi-year enterprise contract
    • Pricing depends on modules (CX, EX, contact centre, market research)
    • Implementation and integration typically charged separately

Which should you pick?

Choose Kapta if

  • You need account planning.
  • You also want stakeholder mapping.
Kapta review

Choose Medallia if

  • You need multi-channel feedback capture.
  • You work on Web, iOS, Android.
  • You also want ai text and sentiment analysis.
Medallia review

Questions people ask

Is Kapta or Medallia better?
Neither clearly leads. Kapta starts at $1000/month and Medallia at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kapta or Medallia?
Kapta starts at $1000/month and Medallia at On request.
Does Kapta or Medallia run on more platforms?
Kapta runs on Web. Medallia runs on Web, iOS, Android.
What is Kapta best used for?
Kapta is most often used for customer success, key account management, strategic accounts. Of those, customer success and key account management are not what Medallia is typically brought in for.
What can Kapta do that Medallia cannot?
Kapta covers Account planning, Stakeholder mapping, Voice of customer, Health scores. Medallia covers Multi-channel feedback capture, AI text and sentiment analysis, Role-based reporting, Contact centre analytics.

Answered from the vendors’ own pages

Kapta: How much does Kapta cost?

Kapta does not publish pricing on their website. Interested customers must request a demo or contact the company at +1 303 495 6201 or [email protected] to receive pricing information.

Source
Medallia: Is there a self-serve or free version?

No. Medallia sells only through direct sales with quoted enterprise contracts; there is no published price list.

Kapta: How can I learn about Kapta pricing?

Kapta offers custom enterprise pricing determined through a demo process. Customers can request a demo or contact the sales team directly to discuss pricing based on their organizational needs and scale.

Source
Medallia: Can a mid-sized company buy Medallia?

Technically yes, but the sales motion, implementation cost and contract structure are built for large enterprise deployments, not smaller teams.

Medallia: Does it replace a standalone survey tool?

It can collect surveys, but its value is in unifying multiple feedback channels; a company only needing surveys is better served by a cheaper dedicated tool.

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