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Marketing & Analytics · head to head

Improvado vs SurveySparrow

I

Improvado

Marketing & Analytics

Data integration platform for marketing teams

From
$1000/month
Rated
-
Full reviewWebsite
SurveySparrow logo

SurveySparrow

UX Research

Survey and feedback platform for employee engagement

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only SurveySparrow has a free tier, so it costs nothing to try first.
  • Each has a real cost: Improvado no pricing is published, and no cost driver or minimum is stated; SurveySparrow the free plan allows 75 responses per quarter, 3 active surveys and 10 questions per survey
  • They diverge on capability: Improvado covers 500+ data source connectors, SurveySparrow covers Survey creation.

Where they differ

Only the attributes on which Improvado and SurveySparrow actually diverge.

Attributes where Improvado and SurveySparrow differ
AttributeImprovadoSurveySparrow
Starting price$1000/monthFree
Pricing modelsubscriptionusage-based
Free tierNoYes
PlatformsWeb, Api, Data-warehouseWeb
CategoryMarketing & AnalyticsUX Research
Founded20152011

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

Only in SurveySparrow

  • Survey creation
  • Engagement surveys
  • Pulse surveys
  • Analytics dashboard
  • Mobile app
  • Custom templates
  • Action planning
  • Reporting

What people use each for

The jobs each tool is most often brought in to do.

Improvado

  • Aggregating marketing data from many platforms into one pipelinenot SurveySparrow
  • Feeding blended campaign data into BI tools and dashboardsnot SurveySparrow

SurveySparrow

  • Running conversational surveys and NPS programmesnot Improvado
  • Collecting employee and customer feedback on a schedulenot Improvado
  • Embedding surveys in websites, email and chat channelsnot Improvado

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Improvado

  • No pricing is published, and no cost driver or minimum is stated
  • The route to a figure is a working session with a solutions engineer rather than a rate card

SurveySparrow

  • The free plan allows 75 responses per quarter, 3 active surveys and 10 questions per survey
  • The Basic and Starter plans include a single user; extra users cost $49 per user per month
  • Responses are metered per month and additional responses or API calls require a custom quote from sales
  • Custom branding requires the Business plan
  • CSS customisation, auto translation, Key Driver Analysis and HIPAA compliance are Enterprise only
  • The advertised savings of up to 40 percent require annual billing rather than quarterly

Pricing, plan by plan

Improvado

$1000/month
  • Starter$1000/month
    • Up to 20 data sources
    • Basic transformations
    • Standard support
  • Professional$2500/month
    • Up to 100 data sources
    • Advanced transformations
    • Priority support
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

SurveySparrow

Free
  • FreeFree
    • Basic surveys
    • Limited questions
    • Standard reports
  • Pro$undefined/month
    • Advanced surveys
    • Unlimited questions
    • Advanced analytics

Which should you pick?

Choose Improvado if

  • You need 500+ data source connectors.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.
Improvado review

Choose SurveySparrow if

  • You need survey creation.
  • You want to start without paying.
  • You also want engagement surveys.
SurveySparrow review

Questions people ask

Is Improvado or SurveySparrow better?
Neither clearly leads. Improvado starts at $1000/month and SurveySparrow at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Improvado or SurveySparrow?
SurveySparrow has a free tier; the other does not. Paid plans start at $1000/month for Improvado and Free for SurveySparrow.
Does Improvado or SurveySparrow run on more platforms?
Improvado runs on Web, Api, Data-warehouse. SurveySparrow runs on Web.
Can I use SurveySparrow for free?
Yes. SurveySparrow has a free tier, so you can try it without paying. Improvado starts at $1000/month.
What is Improvado best used for?
Improvado is most often used for aggregating marketing data from many platforms into one pipeline, feeding blended campaign data into bi tools and dashboards. Of those, aggregating marketing data from many platforms into one pipeline and feeding blended campaign data into bi tools and dashboards are not what SurveySparrow is typically brought in for.
What can Improvado do that SurveySparrow cannot?
Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. SurveySparrow covers Survey creation, Engagement surveys, Pulse surveys, Analytics dashboard.
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