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Marketing & Analytics · head to head

Google Optimize vs SurveySparrow

Google Optimize logo

Google Optimize

Marketing & Analytics

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
SurveySparrow logo

SurveySparrow

UX Research

Survey and feedback platform for employee engagement

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; SurveySparrow the free plan allows 75 responses per quarter, 3 active surveys and 10 questions per survey
  • They diverge on capability: Google Optimize covers A/B testing, SurveySparrow covers Survey creation.

Where they differ

Only the attributes on which Google Optimize and SurveySparrow actually diverge.

Attributes where Google Optimize and SurveySparrow differ
AttributeGoogle OptimizeSurveySparrow
Pricing modelfreemiumusage-based
CategoryMarketing & AnalyticsUX Research
Founded19982011

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in SurveySparrow

  • Survey creation
  • Engagement surveys
  • Pulse surveys
  • Analytics dashboard
  • Mobile app
  • Custom templates
  • Action planning
  • Reporting

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot SurveySparrow
  • Personalising page content for defined audience segmentsnot SurveySparrow
  • Redirect tests between alternative landing page URLsnot SurveySparrow

SurveySparrow

  • Running conversational surveys and NPS programmesnot Google Optimize
  • Collecting employee and customer feedback on a schedulenot Google Optimize
  • Embedding surveys in websites, email and chat channelsnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

SurveySparrow

  • The free plan allows 75 responses per quarter, 3 active surveys and 10 questions per survey
  • The Basic and Starter plans include a single user; extra users cost $49 per user per month
  • Responses are metered per month and additional responses or API calls require a custom quote from sales
  • Custom branding requires the Business plan
  • CSS customisation, auto translation, Key Driver Analysis and HIPAA compliance are Enterprise only
  • The advertised savings of up to 40 percent require annual billing rather than quarterly

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

SurveySparrow

Free
  • FreeFree
    • Basic surveys
    • Limited questions
    • Standard reports
  • Pro$undefined/month
    • Advanced surveys
    • Unlimited questions
    • Advanced analytics

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose SurveySparrow if

  • You need survey creation.
  • You want to start without paying.
  • You also want engagement surveys.
SurveySparrow review

Questions people ask

Is Google Optimize or SurveySparrow better?
Neither clearly leads. Google Optimize starts at Free and SurveySparrow at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or SurveySparrow?
Google Optimize starts at Free and SurveySparrow at Free.
Does Google Optimize or SurveySparrow run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Optimize for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what SurveySparrow is typically brought in for.
What can Google Optimize do that SurveySparrow cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. SurveySparrow covers Survey creation, Engagement surveys, Pulse surveys, Analytics dashboard.
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Related pages

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