Marketing & Analytics · head to head
Countly vs SurveySparrow

SurveySparrow
UX Research
Survey and feedback platform for employee engagement
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit; SurveySparrow the free plan allows 75 responses per quarter, 3 active surveys and 10 questions per survey
- They diverge on capability: Countly covers Event tracking, SurveySparrow covers Survey creation.
Where they differ
Only the attributes on which Countly and SurveySparrow actually diverge.
| Attribute | Countly | SurveySparrow |
|---|---|---|
| Pricing model | freemium | usage-based |
| Platforms | Web, Mobile, Api | Web |
| Category | Marketing & Analytics | UX Research |
| Founded | 2012 | 2011 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Countly
- Event tracking
- Crash reporting
- User retention
- Open-source
- Cloud deployment
- On-premise deployment
- Web support
- Mobile support
Only in SurveySparrow
- Survey creation
- Engagement surveys
- Pulse surveys
- Mobile app
- Custom templates
- Action planning
- Reporting
- Slack
Both cover
- Analytics dashboard
What people use each for
The jobs each tool is most often brought in to do.
Countly
- Product analytics for mobile and web applicationsnot SurveySparrow
- Self hosting analytics where data cannot leave the organisationnot SurveySparrow
SurveySparrow
- Running conversational surveys and NPS programmesnot Countly
- Collecting employee and customer feedback on a schedulenot Countly
- Embedding surveys in websites, email and chat channelsnot Countly
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Countly
- The private cloud plan starts at $175 a month and is described as usage based without stating the unit
- No event cap, data point limit or user limit is published for either paid plan
- The self hosted Enterprise edition is custom priced and billed annually
- Adaptivity and intelligence features are separately priced add ons on the cheaper plan
SurveySparrow
- The free plan allows 75 responses per quarter, 3 active surveys and 10 questions per survey
- The Basic and Starter plans include a single user; extra users cost $49 per user per month
- Responses are metered per month and additional responses or API calls require a custom quote from sales
- Custom branding requires the Business plan
- CSS customisation, auto translation, Key Driver Analysis and HIPAA compliance are Enterprise only
- The advertised savings of up to 40 percent require annual billing rather than quarterly
Pricing, plan by plan
Countly
Free- Open SourceFree
- Open-source
- Self-hosted
- Full features
SurveySparrow
Free- FreeFree
- Basic surveys
- Limited questions
- Standard reports
- Pro$undefined/month
- Advanced surveys
- Unlimited questions
- Advanced analytics
Which should you pick?
Choose Countly if
- You need event tracking.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want crash reporting.
Choose SurveySparrow if
- You need survey creation.
- You want to start without paying.
- You also want engagement surveys.
Questions people ask
- Is Countly or SurveySparrow better?
- Neither clearly leads. Countly starts at Free and SurveySparrow at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Countly or SurveySparrow?
- Countly starts at Free and SurveySparrow at Free.
- Does Countly or SurveySparrow run on more platforms?
- Countly runs on Web, Mobile, Api. SurveySparrow runs on Web.
- Can I use Countly for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Countly best used for?
- Countly is most often used for product analytics for mobile and web applications, self hosting analytics where data cannot leave the organisation. Of those, product analytics for mobile and web applications and self hosting analytics where data cannot leave the organisation are not what SurveySparrow is typically brought in for.
- What can Countly do that SurveySparrow cannot?
- Countly covers Event tracking, Crash reporting, User retention, Open-source. SurveySparrow covers Survey creation, Engagement surveys, Pulse surveys, Mobile app. Both handle Analytics dashboard.
Related pages
More on SurveySparrow
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