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Software · head to head

Funnel.io vs SurveySparrow

Funnel.io logo

Funnel.io

Software

Multi-channel marketing analytics for smarter decision making

From
$299/month
Rated
-
Full reviewWebsite
SurveySparrow logo

SurveySparrow

Software

Survey and feedback platform for employee engagement

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only SurveySparrow has a free tier, so it costs nothing to try first.
  • Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; SurveySparrow the free plan allows 75 responses per quarter, 3 active surveys and 10 questions per survey
  • They diverge on capability: Funnel.io covers Multi-channel data aggregation, SurveySparrow covers Survey creation.

Where they differ

Only the attributes on which Funnel.io and SurveySparrow actually diverge.

Attributes where Funnel.io and SurveySparrow differ
AttributeFunnel.ioSurveySparrow
Starting price$299/monthFree
Pricing modelsubscriptionusage-based
Free tierNoYes
PlatformsWeb, Mobile, ApiWeb
Founded20152011

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts

Only in SurveySparrow

  • Survey creation
  • Engagement surveys
  • Pulse surveys
  • Analytics dashboard
  • Mobile app
  • Custom templates
  • Action planning
  • Reporting

What people use each for

The jobs each tool is most often brought in to do.

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot SurveySparrow
  • Exporting blended marketing data to BI tools and warehousesnot SurveySparrow

SurveySparrow

  • Running conversational surveys and NPS programmesnot Funnel.io
  • Collecting employee and customer feedback on a schedulenot Funnel.io
  • Embedding surveys in websites, email and chat channelsnot Funnel.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

SurveySparrow

  • The free plan allows 75 responses per quarter, 3 active surveys and 10 questions per survey
  • The Basic and Starter plans include a single user; extra users cost $49 per user per month
  • Responses are metered per month and additional responses or API calls require a custom quote from sales
  • Custom branding requires the Business plan
  • CSS customisation, auto translation, Key Driver Analysis and HIPAA compliance are Enterprise only
  • The advertised savings of up to 40 percent require annual billing rather than quarterly

Pricing, plan by plan

Funnel.io

$299/month
  • Starter$299/month
    • Up to 5 data sources
    • Basic dashboards
    • Standard integrations
  • Professional$799/month
    • Unlimited data sources
    • Advanced dashboards
    • Custom integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated account manager
    • Advanced integrations

SurveySparrow

Free
  • FreeFree
    • Basic surveys
    • Limited questions
    • Standard reports
  • Pro$undefined/month
    • Advanced surveys
    • Unlimited questions
    • Advanced analytics

Which should you pick?

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Choose SurveySparrow if

  • You need survey creation.
  • You want to start without paying.
  • You also want engagement surveys.
SurveySparrow review

Questions people ask

Is Funnel.io or SurveySparrow better?
Neither clearly leads. Funnel.io starts at $299/month and SurveySparrow at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Funnel.io or SurveySparrow?
SurveySparrow has a free tier; the other does not. Paid plans start at $299/month for Funnel.io and Free for SurveySparrow.
Does Funnel.io or SurveySparrow run on more platforms?
Funnel.io runs on Web, Mobile, Api. SurveySparrow runs on Web.
Can I use SurveySparrow for free?
Yes. SurveySparrow has a free tier, so you can try it without paying. Funnel.io starts at $299/month.
What is Funnel.io best used for?
Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what SurveySparrow is typically brought in for.
What can Funnel.io do that SurveySparrow cannot?
Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. SurveySparrow covers Survey creation, Engagement surveys, Pulse surveys, Analytics dashboard.
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Related pages

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