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UX Research · head to head

SurveySparrow vs VWO

SurveySparrow logo

SurveySparrow

UX Research

Survey and feedback platform for employee engagement

From
Free
Rated
-
Full reviewWebsite
VWO logo

VWO

Marketing & Analytics

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: SurveySparrow the free plan allows 75 responses per quarter, 3 active surveys and 10 questions per survey; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: SurveySparrow covers Survey creation, VWO covers A/B testing.

Where they differ

Only the attributes on which SurveySparrow and VWO actually diverge.

Attributes where SurveySparrow and VWO differ
AttributeSurveySparrowVWO
PlatformsWebWeb, iOS, Android, Server-side
CategoryUX ResearchMarketing & Analytics
Founded20112007

Identical on both: starting price (Free), pricing model (usage-based), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SurveySparrow

  • Survey creation
  • Engagement surveys
  • Pulse surveys
  • Analytics dashboard
  • Mobile app
  • Custom templates
  • Action planning
  • Reporting

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • SSL encryption
  • Cloud deployment

Both cover

  • Slack

What people use each for

The jobs each tool is most often brought in to do.

SurveySparrow

  • Running conversational surveys and NPS programmesnot VWO
  • Collecting employee and customer feedback on a schedulenot VWO
  • Embedding surveys in websites, email and chat channelsnot VWO

VWO

  • A/B testing and multivariate testingnot SurveySparrow
  • Conversion rate optimisationnot SurveySparrow
  • Behavioural analytics and session recordingsnot SurveySparrow
  • Feature experimentation and progressive rolloutsnot SurveySparrow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SurveySparrow

  • The free plan allows 75 responses per quarter, 3 active surveys and 10 questions per survey
  • The Basic and Starter plans include a single user; extra users cost $49 per user per month
  • Responses are metered per month and additional responses or API calls require a custom quote from sales
  • Custom branding requires the Business plan
  • CSS customisation, auto translation, Key Driver Analysis and HIPAA compliance are Enterprise only
  • The advertised savings of up to 40 percent require annual billing rather than quarterly

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

SurveySparrow

Free
  • FreeFree
    • Basic surveys
    • Limited questions
    • Standard reports
  • Pro$undefined/month
    • Advanced surveys
    • Unlimited questions
    • Advanced analytics

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose SurveySparrow if

  • You need survey creation.
  • You want to start without paying.
  • You also want engagement surveys.
SurveySparrow review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is SurveySparrow or VWO better?
Neither clearly leads. SurveySparrow starts at Free and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SurveySparrow or VWO?
SurveySparrow starts at Free and VWO at Free.
Does SurveySparrow or VWO run on more platforms?
SurveySparrow runs on Web. VWO runs on Web, iOS, Android, Server-side.
Can I use SurveySparrow for free?
Both have a free tier, so you can try either at no cost before committing.
What is SurveySparrow best used for?
SurveySparrow is most often used for running conversational surveys and nps programmes, collecting employee and customer feedback on a schedule, embedding surveys in websites, email and chat channels. Of those, running conversational surveys and nps programmes and collecting employee and customer feedback on a schedule are not what VWO is typically brought in for.
What can SurveySparrow do that VWO cannot?
SurveySparrow covers Survey creation, Engagement surveys, Pulse surveys, Analytics dashboard. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle Slack.
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Related pages

More on SurveySparrow

More on VWO

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