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Marketing & Analytics · head to head

Adverity vs SurveySparrow

Adverity logo

Adverity

Marketing & Analytics

Marketing intelligence platform for data-driven organizations

From
$999/month
Rated
-
Full reviewWebsite
SurveySparrow logo

SurveySparrow

UX Research

Survey and feedback platform for employee engagement

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only SurveySparrow has a free tier, so it costs nothing to try first.
  • Each has a real cost: Adverity no published pricing and no tiers; every quote is bespoke, which the vendor states plainly; SurveySparrow the free plan allows 75 responses per quarter, 3 active surveys and 10 questions per survey
  • They diverge on capability: Adverity covers Data aggregation, SurveySparrow covers Survey creation.

Where they differ

Only the attributes on which Adverity and SurveySparrow actually diverge.

Attributes where Adverity and SurveySparrow differ
AttributeAdveritySurveySparrow
Starting price$999/monthFree
Pricing modelsubscriptionusage-based
Free tierNoYes
PlatformsWeb, Api, MobileWeb
CategoryMarketing & AnalyticsUX Research
Founded20142011

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adverity

  • Data aggregation
  • Custom dashboards
  • Advanced analytics
  • Predictive insights
  • Automated alerts
  • Report scheduling
  • Data quality rules
  • Attribution modeling

Only in SurveySparrow

  • Survey creation
  • Engagement surveys
  • Pulse surveys
  • Analytics dashboard
  • Mobile app
  • Custom templates
  • Action planning
  • Reporting

What people use each for

The jobs each tool is most often brought in to do.

Adverity

  • Consolidating marketing data from many advertising platformsnot SurveySparrow
  • Transforming and harmonising campaign data across sourcesnot SurveySparrow
  • Monitoring data quality before it reaches reportingnot SurveySparrow
  • Feeding a BI tool or warehouse with marketing datanot SurveySparrow

SurveySparrow

  • Running conversational surveys and NPS programmesnot Adverity
  • Collecting employee and customer feedback on a schedulenot Adverity
  • Embedding surveys in websites, email and chat channelsnot Adverity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adverity

  • No published pricing and no tiers; every quote is bespoke, which the vendor states plainly
  • An ETL and data layer rather than a reporting tool, so it needs a BI destination alongside it

SurveySparrow

  • The free plan allows 75 responses per quarter, 3 active surveys and 10 questions per survey
  • The Basic and Starter plans include a single user; extra users cost $49 per user per month
  • Responses are metered per month and additional responses or API calls require a custom quote from sales
  • Custom branding requires the Business plan
  • CSS customisation, auto translation, Key Driver Analysis and HIPAA compliance are Enterprise only
  • The advertised savings of up to 40 percent require annual billing rather than quarterly

Pricing, plan by plan

Adverity

$999/month
  • Starter$999/month
    • Up to 10 data sources
    • Custom dashboards
    • Basic integrations
  • Professional$2499/month
    • Unlimited data sources
    • Advanced analytics
    • Premium integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated team
    • Advanced security

SurveySparrow

Free
  • FreeFree
    • Basic surveys
    • Limited questions
    • Standard reports
  • Pro$undefined/month
    • Advanced surveys
    • Unlimited questions
    • Advanced analytics

Which should you pick?

Choose Adverity if

  • You need data aggregation.
  • You work on Web, Api, Mobile.
  • You also want custom dashboards.
Adverity review

Choose SurveySparrow if

  • You need survey creation.
  • You want to start without paying.
  • You also want engagement surveys.
SurveySparrow review

Questions people ask

Is Adverity or SurveySparrow better?
Neither clearly leads. Adverity starts at $999/month and SurveySparrow at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adverity or SurveySparrow?
SurveySparrow has a free tier; the other does not. Paid plans start at $999/month for Adverity and Free for SurveySparrow.
Does Adverity or SurveySparrow run on more platforms?
Adverity runs on Web, Api, Mobile. SurveySparrow runs on Web.
Can I use SurveySparrow for free?
Yes. SurveySparrow has a free tier, so you can try it without paying. Adverity starts at $999/month.
What is Adverity best used for?
Adverity is most often used for consolidating marketing data from many advertising platforms, transforming and harmonising campaign data across sources, monitoring data quality before it reaches reporting, feeding a bi tool or warehouse with marketing data. Of those, consolidating marketing data from many advertising platforms and transforming and harmonising campaign data across sources are not what SurveySparrow is typically brought in for.
What can Adverity do that SurveySparrow cannot?
Adverity covers Data aggregation, Custom dashboards, Advanced analytics, Predictive insights. SurveySparrow covers Survey creation, Engagement surveys, Pulse surveys, Analytics dashboard.
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