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Marketing · head to head

Marketing Evolution vs Quantum Metric

Marketing Evolution logo

Marketing Evolution

Marketing

Advanced marketing analytics and attribution modeling

From
$5000/month
Rated
-
Full reviewWebsite
Quantum Metric logo

Quantum Metric

Business Intelligence

Continuous product design platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Marketing Evolution pricing not published on vendor website; enterprise data infrastructure platform requires custom quote; Quantum Metric only enterprise plans are offered and the pricing page publishes no rate, no session volume tier and no minimum
  • They diverge on capability: Marketing Evolution covers Multi-touch attribution, Quantum Metric covers Session Replay.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Marketing Evolution and Quantum Metric actually diverge.

Attributes where Marketing Evolution and Quantum Metric differ
AttributeMarketing EvolutionQuantum Metric
Starting price$5000/monthOn request
PlatformsWeb, Api, AnalyticsWeb, Mobile
CategoryMarketingBusiness Intelligence
Founded20082015

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Marketing Evolution

  • Multi-touch attribution
  • Marketing mix modeling
  • Channel performance
  • ROI analysis
  • Forecasting
  • Budget optimization
  • Custom reporting
  • Advanced analytics

Only in Quantum Metric

  • Session Replay
  • Opportunity Analysis
  • Anomaly Detection
  • Real-time Alerts
  • Impact Scoring
  • ServiceNow
  • Splunk
  • Slack

Both cover

  • Google Analytics
  • Adobe Analytics
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Marketing Evolution

  • Marketing data unification across paid, owned, and third-party data sourcesnot Quantum Metric
  • Attribution modeling and customer journey reconstructionnot Quantum Metric
  • AI-agent-ready marketing data context and business ontologynot Quantum Metric
  • Marketing budget planning and scenario simulation with Darwin toolnot Quantum Metric
  • Cross-channel performance monitoring and KPI standardizationnot Quantum Metric

Quantum Metric

  • Session replay and digital experience analytics for large web and mobile propertiesnot Marketing Evolution
  • Quantifying friction and conversion loss in checkout and signup flowsnot Marketing Evolution
  • Streaming behavioural insights into a data warehousenot Marketing Evolution

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Marketing Evolution

  • Pricing not published on vendor website; enterprise data infrastructure platform requires custom quote

Quantum Metric

  • Only enterprise plans are offered and the pricing page publishes no rate, no session volume tier and no minimum
  • The page states plans are built around your business, with the only routes being a personalised discussion, a live demo or product tours
  • There is no self-serve tier, free plan or trial published

Pricing, plan by plan

Marketing Evolution

$5000/month
  • Professional$5000/month
    • Basic attribution modeling
    • Multiple channels
    • Monthly reporting
  • Enterprise$undefined/month
    • Advanced attribution
    • Unlimited channels
    • Real-time analysis
  • Custom$undefined/month
    • Custom implementation
    • Professional services
    • Consulting included

Quantum Metric

On request
  • CustomFree
    • Full Platform
    • Real-time Analytics
    • Enterprise Support

Which should you pick?

Choose Marketing Evolution if

  • You need multi-touch attribution.
  • You work on Web, Api, Analytics.
  • You also want marketing mix modeling.
Marketing Evolution review

Choose Quantum Metric if

  • You need session replay.
  • You work on Web, Mobile.
  • You also want opportunity analysis.
Quantum Metric review

Questions people ask

Is Marketing Evolution or Quantum Metric better?
Neither clearly leads. Marketing Evolution starts at $5000/month and Quantum Metric at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Marketing Evolution or Quantum Metric?
Marketing Evolution starts at $5000/month and Quantum Metric at On request.
Does Marketing Evolution or Quantum Metric run on more platforms?
Marketing Evolution runs on Web, Api, Analytics. Quantum Metric runs on Web, Mobile.
What is Marketing Evolution best used for?
Marketing Evolution is most often used for marketing data unification across paid, owned, and third-party data sources, attribution modeling and customer journey reconstruction, ai-agent-ready marketing data context and business ontology, marketing budget planning and scenario simulation with darwin tool. Of those, marketing data unification across paid, owned, and third-party data sources and attribution modeling and customer journey reconstruction are not what Quantum Metric is typically brought in for.
What can Marketing Evolution do that Quantum Metric cannot?
Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. Quantum Metric covers Session Replay, Opportunity Analysis, Anomaly Detection, Real-time Alerts. Both handle Google Analytics, Adobe Analytics, Salesforce.

Answered from the vendors’ own pages

Marketing Evolution: How much does Marketing Evolution Substrate cost?

Marketing Evolution does not publish pricing on its website. The Substrate platform is sold through enterprise contracts requiring custom quotes.

Source
Quantum Metric: How much does Quantum Metric cost?

Quantum Metric uses custom pricing based on annual session volume, number of digital properties monitored, and product add-ons. Exact costs require contacting the sales team.

Source
Marketing Evolution: What is the cost of Darwin proactive intelligence?

Darwin is included with the Substrate platform. Marketing Evolution does not publish per-user or per-instance pricing on its website.

Source
Quantum Metric: Does Quantum Metric offer a free trial?

The pricing page does not mention a free trial option. Interested parties must request a demo to discuss pricing and obtain a custom quote.

Source
Marketing Evolution: Does Marketing Evolution offer a free trial?

Marketing Evolution directs users to request a demo or get started on the website. No free trial period is mentioned or offered.

Source
Quantum Metric: What factors affect Quantum Metric pricing?

Pricing scales with digital properties (websites and applications monitored), session volume (data collected and analyzed), and customer success tier selected. Add-on products like employee experience, data enrichment, and data streaming have separate pricing considerations.

Source
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