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Remote Work · head to head

HubSpot CRM vs Matter

HubSpot CRM logo

HubSpot CRM

Remote Work

Free CRM for sales and marketing

From
Free
Rated
-
Full reviewWebsite
Matter logo

Matter

IoT & Smart Home

Unified smart home connectivity standard

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: HubSpot CRM starter tier starts at 15 USD per month per seat and Enterprise features like single sign-on require the 75 USD per month per seat tier; Matter the Internet Archive's capture of the Connectivity Standards Alliance's Matter page on 1 January 2023 confirmed Matter itself is a free, open IP-based connectivity standard with no license fee to implement; manufacturers instead pay a separate certification fee to certify individual devices.
  • They diverge on capability: HubSpot CRM covers Contact management, Matter covers Unified Standard.

Where they differ

Only the attributes on which HubSpot CRM and Matter actually diverge.

Attributes where HubSpot CRM and Matter differ
AttributeHubSpot CRMMatter
Pricing modelfreemiumopen-source
PlatformsWeb, Mobile iOS, Mobile AndroidMatter-enabled devices, All major hubs, Cloud, Local control
CategoryRemote WorkIoT & Smart Home
Founded20062021

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot CRM

  • Contact management
  • Deal tracking
  • Email
  • Reporting
  • Automation
  • Slack
  • GitHub
  • Salesforce

Only in Matter

  • Unified Standard
  • Multi-Admin
  • Secure Communication
  • Interoperable
  • All major ecosystems
  • HomeKit
  • Google Home
  • Alexa

What people use each for

The jobs each tool is most often brought in to do.

HubSpot CRM

  • Video Conferencingnot Matter
  • Team Collaborationnot Matter
  • Project Managementnot Matter

Matter

  • Cross-ecosystem compatibilitynot HubSpot CRM
  • Future-proof devicesnot HubSpot CRM
  • Simplified setupnot HubSpot CRM
  • Local controlnot HubSpot CRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot CRM

  • Starter tier starts at 15 USD per month per seat and Enterprise features like single sign-on require the 75 USD per month per seat tier

Matter

  • The Internet Archive's capture of the Connectivity Standards Alliance's Matter page on 1 January 2023 confirmed Matter itself is a free, open IP-based connectivity standard with no license fee to implement; manufacturers instead pay a separate certification fee to certify individual devices.

Pricing, plan by plan

HubSpot CRM

Free
  • FreeFree
    • CRM
    • Landing pages
    • Email
  • Starter$50/month
    • Email campaigns
    • Advanced features
    • Support
  • Professional$800/month
    • Advanced automation
    • Custom integration
    • Support

Matter

Free
  • Open StandardFree
    • Unified connectivity
    • Cross-platform
    • Local control

Which should you pick?

Choose HubSpot CRM if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want deal tracking.
HubSpot CRM review

Choose Matter if

  • You need unified standard.
  • You want to start without paying.
  • You work on Matter-enabled devices, All major hubs, Cloud, Local control.
  • You also want multi-admin.
Matter review

Questions people ask

Is HubSpot CRM or Matter better?
Neither clearly leads. HubSpot CRM starts at Free and Matter at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot CRM or Matter?
HubSpot CRM starts at Free and Matter at Free.
Does HubSpot CRM or Matter run on more platforms?
HubSpot CRM runs on Web, Mobile iOS, Mobile Android. Matter runs on Matter-enabled devices, All major hubs, Cloud, Local control.
Can I use HubSpot CRM for free?
Both have a free tier, so you can try either at no cost before committing.
What is HubSpot CRM best used for?
HubSpot CRM is most often used for video conferencing, team collaboration, project management. Of those, video conferencing and team collaboration are not what Matter is typically brought in for.
What can HubSpot CRM do that Matter cannot?
HubSpot CRM covers Contact management, Deal tracking, Email, Reporting. Matter covers Unified Standard, Multi-Admin, Secure Communication, Interoperable.
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Related pages

More on HubSpot CRM

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