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Software · head to head

Hotjar vs Linnworks

H

Hotjar

Software

Understand how users behave on your site

From
Free
Rated
-
Full reviewWebsite
Linnworks logo

Linnworks

Software

Multi-channel commerce automation

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Hotjar has a free tier, so it costs nothing to try first.
  • Each has a real cost: Hotjar website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings; Linnworks custom pricing based on monthly order volume with no transparent public pricing published
  • They diverge on capability: Hotjar covers Heatmaps, Linnworks covers Inventory sync.

Where they differ

Only the attributes on which Hotjar and Linnworks actually diverge.

Attributes where Hotjar and Linnworks differ
AttributeHotjarLinnworks
Starting priceFreeOn request
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWebWeb, Mobile
Founded20142009

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hotjar

  • Heatmaps
  • Session recordings
  • Feedback widgets
  • Surveys
  • User interviews
  • Conversion funnels
  • Form analytics
  • Rage click detection

Only in Linnworks

  • Inventory sync
  • Order management
  • Shipping automation
  • Warehouse management
  • Amazon
  • eBay
  • Shopify
  • Magento

What people use each for

The jobs each tool is most often brought in to do.

Hotjar

  • User behavior analysisnot Linnworks
  • Conversion optimizationnot Linnworks
  • UX researchnot Linnworks
  • Customer feedbacknot Linnworks
  • Usability testingnot Linnworks

Linnworks

  • Multi-channel inventory synchronisation across 100+ marketplacesnot Hotjar
  • Order and shipment automationnot Hotjar
  • Warehouse management through add-on modulesnot Hotjar

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hotjar

  • Website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
  • Session recording limits - free and lower-tier plans have monthly session recording caps that must be sampled above the limit
  • Inaccurate heatmaps on dynamic pages - heatmaps fail to display correctly on pages with modals, sticky navigation bars, and pop-up overlays
  • No mobile app - only web-based access available
  • Not real-time analytics - includes slight data processing delay

Linnworks

  • Custom pricing based on monthly order volume with no transparent public pricing published
  • Requires contacting sales team for quote, preventing price comparison before sales engagement
  • Onboarding services incur one-time implementation fees calculated based on package selection and internal resources

Pricing, plan by plan

Hotjar

Free

No published plan breakdown. See the Hotjar review.

Linnworks

On request

No published plan breakdown. See the Linnworks review.

Which should you pick?

Choose Hotjar if

  • You need heatmaps.
  • You want to start without paying.
  • You also want session recordings.
Hotjar review

Choose Linnworks if

  • You need inventory sync.
  • You work on Web, Mobile.
  • You also want order management.
Linnworks review

Questions people ask

Is Hotjar or Linnworks better?
Neither clearly leads. Hotjar starts at Free and Linnworks at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hotjar or Linnworks?
Hotjar has a free tier; the other does not. Paid plans start at Free for Hotjar and On request for Linnworks.
Does Hotjar or Linnworks run on more platforms?
Hotjar runs on Web. Linnworks runs on Web, Mobile.
Can I use Hotjar for free?
Yes. Hotjar has a free tier, so you can try it without paying. Linnworks starts at On request.
What is Hotjar best used for?
Hotjar is most often used for user behavior analysis, conversion optimization, ux research, customer feedback. Of those, user behavior analysis and conversion optimization are not what Linnworks is typically brought in for.
What can Hotjar do that Linnworks cannot?
Hotjar covers Heatmaps, Session recordings, Feedback widgets, Surveys. Linnworks covers Inventory sync, Order management, Shipping automation, Warehouse management.

Answered from the vendors’ own pages

Hotjar: Does Hotjar have a free tier?

Yes. Hotjar's free plan (now under Contentsquare) includes 200,000 monthly sessions, 10,000 session replays, and unlimited heatmaps, with no time limit on the free tier.

Source
Hotjar: Can I export my data from Hotjar?

Yes. Hotjar allows exporting heatmaps as JPG images, survey responses as CSV files, and session recording metadata. Advanced export options are available through the Hotjar API.

Source
Hotjar: Does Hotjar provide real-time analytics?

No. Hotjar has a slight delay in data processing and does not offer true real-time analytics compared to some competitors.

Source
Hotjar: What integrations does Hotjar support?

Hotjar integrates with Google Analytics, Google Tag Manager, Slack, HubSpot, Jira, Linear, Microsoft Teams, Zapier, and hundreds of other tools through its API and partner integrations.

Source
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