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Marketing · head to head

Hootsuite vs CrowdTangle

Hootsuite logo

Hootsuite

Marketing

Save time and grow on social media

From
$99/year
Rated
-
Full reviewWebsite
C

CrowdTangle

News & Media

Social media insights and content monitoring platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Hootsuite no free tier available; minimum cost is $99/user/year annually; CrowdTangle crowdTangle was retired by Meta on 14 August 2024, per Meta's own transparency page (Internet Archive capture, 12 December 2024), with Meta Content Library and Content Library API offered as replacements
  • They diverge on capability: Hootsuite covers Content scheduling, CrowdTangle covers Viral content tracking.

Where they differ

Only the attributes on which Hootsuite and CrowdTangle actually diverge.

Attributes where Hootsuite and CrowdTangle differ
AttributeHootsuiteCrowdTangle
Starting price$99/yearOn request
Pricing modelUnknownquote
CategoryMarketingNews & Media
Founded20082011

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hootsuite

  • Content scheduling
  • Social inbox
  • Content calendar
  • Analytics & reporting
  • Approval workflows
  • Bulk scheduling
  • LinkedIn
  • Pinterest

Only in CrowdTangle

  • Viral content tracking
  • Competitor monitoring
  • Brand mention tracking
  • Trending alerts
  • Custom dashboards
  • Report generation
  • Reddit
  • Web support

Both cover

  • Social listening
  • Team collaboration
  • Facebook
  • Instagram
  • Twitter
  • YouTube

What people use each for

The jobs each tool is most often brought in to do.

Hootsuite

  • Social media schedulingnot CrowdTangle
  • Community managementnot CrowdTangle
  • Social advertisingnot CrowdTangle
  • Analytics & reportingnot CrowdTangle
  • Team collaborationnot CrowdTangle

CrowdTangle

  • Viral content trackingnot Hootsuite
  • Social listeningnot Hootsuite
  • Competitor analysisnot Hootsuite
  • Trend identificationnot Hootsuite

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hootsuite

  • No free tier available; minimum cost is $99/user/year annually
  • Monthly billing significantly more expensive than annual (20-30% premium)
  • Advanced data export via SFTP available only to Enterprise tier customers

CrowdTangle

  • CrowdTangle was retired by Meta on 14 August 2024, per Meta's own transparency page (Internet Archive capture, 12 December 2024), with Meta Content Library and Content Library API offered as replacements

Pricing, plan by plan

Hootsuite

$99/year

No published plan breakdown. See the Hootsuite review.

CrowdTangle

On request
  • Custom Plan$undefined/custom
    • Social monitoring
    • Competitor analysis
    • Trending content tracking

Which should you pick?

Choose Hootsuite if

  • You need content scheduling.
  • You also want social inbox.
Hootsuite review

Choose CrowdTangle if

  • You need viral content tracking.
  • You also want competitor monitoring.
CrowdTangle review

Questions people ask

Is Hootsuite or CrowdTangle better?
Neither clearly leads. Hootsuite starts at $99/year and CrowdTangle at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hootsuite or CrowdTangle?
Hootsuite starts at $99/year and CrowdTangle at On request.
Does Hootsuite or CrowdTangle run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Hootsuite best used for?
Hootsuite is most often used for social media scheduling, community management, social advertising, analytics & reporting. Of those, social media scheduling and community management are not what CrowdTangle is typically brought in for.
What can Hootsuite do that CrowdTangle cannot?
Hootsuite covers Content scheduling, Social inbox, Content calendar, Analytics & reporting. CrowdTangle covers Viral content tracking, Competitor monitoring, Brand mention tracking, Trending alerts. Both handle Social listening, Team collaboration, Facebook, Instagram.

Answered from the vendors’ own pages

Hootsuite: What is Hootsuite's pricing structure?

Hootsuite offers four annual plans: Standard at $99/user/year, Professional at $199/user/year, Advanced at $399/user/year, and Enterprise with custom pricing. Monthly billing is available at 20-30% higher cost.

Source
Hootsuite: Does Hootsuite offer a free tier?

No. Hootsuite does not offer a free tier or freemium plan. A 30-day trial is available, and skipping the trial provides 25% off annual plans.

Source
Hootsuite: How many integrations does Hootsuite support?

Hootsuite advertises support for over 100 integrations, claiming more than any other social media management platform.

Source
Hootsuite: Can users export their data from Hootsuite?

Yes. Hootsuite offers Advanced Analytics data export as CSV files to SFTP folders for Enterprise users, with daily exports and 90-day retention. Standard and Professional plans have more limited export capabilities.

Source
Hootsuite: Does Hootsuite offer API access?

Yes. Hootsuite provides a REST API for building custom applications and integrations, though API capabilities vary by plan level.

Source
Hootsuite: Does Hootsuite offer self-hosted or on-premise deployment?

No. Hootsuite is a cloud-based SaaS platform only. There is no self-hosted or on-premise deployment option available.

Source
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