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Google News vs Hootsuite

Google News logo

Google News

Software

Comprehensive news coverage powered by Google

From
Free
Rated
-
Full reviewWebsite
Hootsuite logo

Hootsuite

Software

Save time and grow on social media

From
$99/year
Rated
-
Full reviewWebsite

The short version

  • Only Google News has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google News google News is free with no paid tier at all; there is no subscription to compare, and Google monetises it through advertising and Showcase partnerships rather than a user fee; Hootsuite no free tier available; minimum cost is $99/user/year annually
  • They diverge on capability: Google News covers AI-powered curation, Hootsuite covers Content scheduling.

Where they differ

Only the attributes on which Google News and Hootsuite actually diverge.

Attributes where Google News and Hootsuite differ
AttributeGoogle NewsHootsuite
Starting priceFree$99/year
Pricing modelfreeUnknown
Free tierYesNo
PlatformsWeb, Ios, AndroidWeb
Founded19982008

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google News

  • AI-powered curation
  • Full coverage
  • Local news
  • Topic following
  • Newsstand
  • Google account
  • Google Assistant
  • Chrome

Only in Hootsuite

  • Content scheduling
  • Social inbox
  • Content calendar
  • Analytics & reporting
  • Social listening
  • Team collaboration
  • Approval workflows
  • Bulk scheduling

What people use each for

The jobs each tool is most often brought in to do.

Google News

  • News consumptionnot Hootsuite
  • Topic trackingnot Hootsuite
  • Local newsnot Hootsuite
  • Researchnot Hootsuite

Hootsuite

  • Social media schedulingnot Google News
  • Community managementnot Google News
  • Social advertisingnot Google News
  • Analytics & reportingnot Google News
  • Team collaborationnot Google News

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google News

  • Google News is free with no paid tier at all; there is no subscription to compare, and Google monetises it through advertising and Showcase partnerships rather than a user fee

Hootsuite

  • No free tier available; minimum cost is $99/user/year annually
  • Monthly billing significantly more expensive than annual (20-30% premium)
  • Advanced data export via SFTP available only to Enterprise tier customers

Pricing, plan by plan

Google News

Free
  • FreeFree
    • Personalized news feed
    • Full coverage feature
    • Local news

Hootsuite

$99/year

No published plan breakdown. See the Hootsuite review.

Which should you pick?

Choose Google News if

  • You need ai-powered curation.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want full coverage.
Google News review

Choose Hootsuite if

  • You need content scheduling.
  • You also want social inbox.
Hootsuite review

Questions people ask

Is Google News or Hootsuite better?
Neither clearly leads. Google News starts at Free and Hootsuite at $99/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google News or Hootsuite?
Google News has a free tier; the other does not. Paid plans start at Free for Google News and $99/year for Hootsuite.
Does Google News or Hootsuite run on more platforms?
Google News runs on Web, Ios, Android. Hootsuite runs on Web.
Can I use Google News for free?
Yes. Google News has a free tier, so you can try it without paying. Hootsuite starts at $99/year.
What is Google News best used for?
Google News is most often used for news consumption, topic tracking, local news, research. Of those, news consumption and topic tracking are not what Hootsuite is typically brought in for.
What can Google News do that Hootsuite cannot?
Google News covers AI-powered curation, Full coverage, Local news, Topic following. Hootsuite covers Content scheduling, Social inbox, Content calendar, Analytics & reporting.

Answered from the vendors’ own pages

Hootsuite: What is Hootsuite's pricing structure?

Hootsuite offers four annual plans: Standard at $99/user/year, Professional at $199/user/year, Advanced at $399/user/year, and Enterprise with custom pricing. Monthly billing is available at 20-30% higher cost.

Source
Hootsuite: Does Hootsuite offer a free tier?

No. Hootsuite does not offer a free tier or freemium plan. A 30-day trial is available, and skipping the trial provides 25% off annual plans.

Source
Hootsuite: How many integrations does Hootsuite support?

Hootsuite advertises support for over 100 integrations, claiming more than any other social media management platform.

Source
Hootsuite: Can users export their data from Hootsuite?

Yes. Hootsuite offers Advanced Analytics data export as CSV files to SFTP folders for Enterprise users, with daily exports and 90-day retention. Standard and Professional plans have more limited export capabilities.

Source
Hootsuite: Does Hootsuite offer API access?

Yes. Hootsuite provides a REST API for building custom applications and integrations, though API capabilities vary by plan level.

Source
Hootsuite: Does Hootsuite offer self-hosted or on-premise deployment?

No. Hootsuite is a cloud-based SaaS platform only. There is no self-hosted or on-premise deployment option available.

Source
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Related pages

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