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News & Media · head to head

CrowdTangle vs Postmark

C

CrowdTangle

News & Media

Social media insights and content monitoring platform

From
On request
Rated
-
Full reviewWebsite
Postmark logo

Postmark

Marketing

No hidden fees, no guesswork. Just the features you need, at a price that makes sense

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Postmark has a free tier, so it costs nothing to try first.
  • Each has a real cost: CrowdTangle crowdTangle was retired by Meta on 14 August 2024, per Meta's own transparency page (Internet Archive capture, 12 December 2024), with Meta Content Library and Content Library API offered as replacements; Postmark free tier caps at 100 emails per month with no overages allowed

Where they differ

Only the attributes on which CrowdTangle and Postmark actually diverge.

Attributes where CrowdTangle and Postmark differ
AttributeCrowdTanglePostmark
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
CategoryNews & MediaMarketing
Founded2011Unknown

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CrowdTangle

  • Social listening
  • Viral content tracking
  • Competitor monitoring
  • Brand mention tracking
  • Trending alerts
  • Custom dashboards
  • Team collaboration
  • Report generation

Only in Postmark

Nothing recorded that CrowdTangle does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

CrowdTangle

  • Viral content trackingnot Postmark
  • Social listeningnot Postmark
  • Competitor analysisnot Postmark
  • Trend identificationnot Postmark

Postmark

No use cases recorded yet. See the Postmark review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CrowdTangle

  • CrowdTangle was retired by Meta on 14 August 2024, per Meta's own transparency page (Internet Archive capture, 12 December 2024), with Meta Content Library and Content Library API offered as replacements

Postmark

  • Free tier caps at 100 emails per month with no overages allowed
  • Basic plan ($15/mo) includes 10,000 emails then charges $1.80 per 1,000 extra; Pro and Platform tiers have their own lower per-1,000 overage rates ($1.30 and $1.20), so cost scales per email beyond the included volume
  • Custom high-volume pricing above the published tiers requires contacting sales

Pricing, plan by plan

CrowdTangle

On request
  • Custom Plan$undefined/custom
    • Social monitoring
    • Competitor analysis
    • Trending content tracking

Postmark

Free

No published plan breakdown. See the Postmark review.

Which should you pick?

Choose CrowdTangle if

  • You need social listening.
  • You also want viral content tracking.
CrowdTangle review

Choose Postmark if

  • You want to start without paying.
Postmark review

Questions people ask

Is CrowdTangle or Postmark better?
Neither clearly leads. CrowdTangle starts at On request and Postmark at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CrowdTangle or Postmark?
Postmark has a free tier; the other does not. Paid plans start at On request for CrowdTangle and Free for Postmark.
Does CrowdTangle or Postmark run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Postmark for free?
Yes. Postmark has a free tier, so you can try it without paying. CrowdTangle starts at On request.
What is CrowdTangle best used for?
CrowdTangle is most often used for viral content tracking, social listening, competitor analysis, trend identification. Of those, viral content tracking and social listening are not what Postmark is typically brought in for.
What can CrowdTangle do that Postmark cannot?
CrowdTangle covers Social listening, Viral content tracking, Competitor monitoring, Brand mention tracking.
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Related pages

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