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Software · head to head

Flipboard vs Hootsuite

Flipboard logo

Flipboard

Software

Your personal magazine for news and stories

From
Free
Rated
-
Full reviewWebsite
Hootsuite logo

Hootsuite

Software

Save time and grow on social media

From
$99/year
Rated
-
Full reviewWebsite

The short version

  • Only Flipboard has a free tier, so it costs nothing to try first.
  • Each has a real cost: Flipboard flipboard is free to use with no paid tier; the product carries no subscription, so there is no plan limit to compare against rivals that charge; Hootsuite no free tier available; minimum cost is $99/user/year annually
  • They diverge on capability: Flipboard covers Magazine-style layout, Hootsuite covers Content scheduling.

Where they differ

Only the attributes on which Flipboard and Hootsuite actually diverge.

Attributes where Flipboard and Hootsuite differ
AttributeFlipboardHootsuite
Starting priceFree$99/year
Pricing modelfreeUnknown
Free tierYesNo
PlatformsWeb, Ios, AndroidWeb
Founded20102008

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Flipboard

  • Magazine-style layout
  • Content curation
  • Topic discovery
  • Smart magazines
  • Social sharing
  • Google
  • Web support
  • Ios support

Only in Hootsuite

  • Content scheduling
  • Social inbox
  • Content calendar
  • Analytics & reporting
  • Social listening
  • Team collaboration
  • Approval workflows
  • Bulk scheduling

Both cover

  • Twitter
  • Facebook
  • LinkedIn

What people use each for

The jobs each tool is most often brought in to do.

Flipboard

  • News consumptionnot Hootsuite
  • Content discoverynot Hootsuite
  • Magazine creationnot Hootsuite
  • Social readingnot Hootsuite

Hootsuite

  • Social media schedulingnot Flipboard
  • Community managementnot Flipboard
  • Social advertisingnot Flipboard
  • Analytics & reportingnot Flipboard
  • Team collaborationnot Flipboard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Flipboard

  • Flipboard is free to use with no paid tier; the product carries no subscription, so there is no plan limit to compare against rivals that charge

Hootsuite

  • No free tier available; minimum cost is $99/user/year annually
  • Monthly billing significantly more expensive than annual (20-30% premium)
  • Advanced data export via SFTP available only to Enterprise tier customers

Pricing, plan by plan

Flipboard

Free
  • FreeFree
    • Unlimited reading
    • Personalized feeds
    • Magazine creation

Hootsuite

$99/year

No published plan breakdown. See the Hootsuite review.

Which should you pick?

Choose Flipboard if

  • You need magazine-style layout.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want content curation.
Flipboard review

Choose Hootsuite if

  • You need content scheduling.
  • You also want social inbox.
Hootsuite review

Questions people ask

Is Flipboard or Hootsuite better?
Neither clearly leads. Flipboard starts at Free and Hootsuite at $99/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Flipboard or Hootsuite?
Flipboard has a free tier; the other does not. Paid plans start at Free for Flipboard and $99/year for Hootsuite.
Does Flipboard or Hootsuite run on more platforms?
Flipboard runs on Web, Ios, Android. Hootsuite runs on Web.
Can I use Flipboard for free?
Yes. Flipboard has a free tier, so you can try it without paying. Hootsuite starts at $99/year.
What is Flipboard best used for?
Flipboard is most often used for news consumption, content discovery, magazine creation, social reading. Of those, news consumption and content discovery are not what Hootsuite is typically brought in for.
What can Flipboard do that Hootsuite cannot?
Flipboard covers Magazine-style layout, Content curation, Topic discovery, Smart magazines. Hootsuite covers Content scheduling, Social inbox, Content calendar, Analytics & reporting. Both handle Twitter, Facebook, LinkedIn.

Answered from the vendors’ own pages

Hootsuite: What is Hootsuite's pricing structure?

Hootsuite offers four annual plans: Standard at $99/user/year, Professional at $199/user/year, Advanced at $399/user/year, and Enterprise with custom pricing. Monthly billing is available at 20-30% higher cost.

Source
Hootsuite: Does Hootsuite offer a free tier?

No. Hootsuite does not offer a free tier or freemium plan. A 30-day trial is available, and skipping the trial provides 25% off annual plans.

Source
Hootsuite: How many integrations does Hootsuite support?

Hootsuite advertises support for over 100 integrations, claiming more than any other social media management platform.

Source
Hootsuite: Can users export their data from Hootsuite?

Yes. Hootsuite offers Advanced Analytics data export as CSV files to SFTP folders for Enterprise users, with daily exports and 90-day retention. Standard and Professional plans have more limited export capabilities.

Source
Hootsuite: Does Hootsuite offer API access?

Yes. Hootsuite provides a REST API for building custom applications and integrations, though API capabilities vary by plan level.

Source
Hootsuite: Does Hootsuite offer self-hosted or on-premise deployment?

No. Hootsuite is a cloud-based SaaS platform only. There is no self-hosted or on-premise deployment option available.

Source
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Related pages

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