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ConvertKit vs HARO

ConvertKit logo

ConvertKit

News

The creator platform for digital professionals

From
Free
Rated
-
Full reviewWebsite
HARO logo

HARO

News

Help A Reporter Out - connecting journalists with expert sources

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ConvertKit the free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying; HARO hARO was rebranded and phased out by Cision in favor of Connectively (www.connectively.us) starting early 2024, per the vendor's own helpareporter.com notice (Internet Archive capture, 2023)
  • They diverge on capability: ConvertKit covers Email marketing, HARO covers Daily journalist queries.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which ConvertKit and HARO actually diverge.

Attributes where ConvertKit and HARO differ
AttributeConvertKitHARO
PlatformsWebWeb, Email
Founded20132008

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated), category (News).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ConvertKit

  • Email marketing
  • Landing pages
  • Subscriber tagging
  • Automation workflows
  • Digital product sales
  • Broadcast emails
  • Subscriber segments
  • Email templates

Only in HARO

  • Daily journalist queries
  • Source submissions
  • Query archives
  • Response tracking
  • Source directory
  • Email matching
  • Profile management
  • Email

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ConvertKit

  • Sending newsletters and email sequences to an audiencenot HARO
  • Selling paid subscriptions and digital products to a mailing listnot HARO

HARO

  • Finding expert sourcesnot ConvertKit
  • Press coveragenot ConvertKit
  • Expert positioningnot ConvertKit
  • Media relationsnot ConvertKit

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ConvertKit

  • The free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
  • The free plan is a single user, and the Creator plan at $33 a month allows two
  • Subscriber signals, engagement analytics and paid recommendations are Pro only, at $66 a month
  • A/B testing is capped at 2 subject lines below Pro, which allows 5
  • Paid pricing is banded by subscriber count, so the published figures apply only at the smallest band

HARO

  • HARO was rebranded and phased out by Cision in favor of Connectively (www.connectively.us) starting early 2024, per the vendor's own helpareporter.com notice (Internet Archive capture, 2023)

Pricing, plan by plan

ConvertKit

Free
  • FreeFree
    • Up to 10,000 subscribers
    • Unlimited landing pages and forms
    • Unlimited email broadcasts
  • Creator$33/month
    • Up to 1,000 subscribers
    • Unlimited visual automations
    • Email sequences
  • Pro$66/month
    • Up to 1,000 subscribers
    • Everything in Creator plan
    • Subscriber engagement scoring

HARO

Free
  • FreeFree
    • Daily email alerts
    • Query submissions
    • Source directory
  • Pro$19.99/month
    • Advanced features
    • Priority support
    • Analytics

Which should you pick?

Choose ConvertKit if

  • You need email marketing.
  • You want to start without paying.
  • You also want landing pages.
ConvertKit review

Choose HARO if

  • You need daily journalist queries.
  • You want to start without paying.
  • You work on Web, Email.
  • You also want source submissions.
HARO review

Questions people ask

Is ConvertKit or HARO better?
Neither clearly leads. ConvertKit starts at Free and HARO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ConvertKit or HARO?
ConvertKit starts at Free and HARO at Free.
Does ConvertKit or HARO run on more platforms?
ConvertKit runs on Web. HARO runs on Web, Email.
Can I use ConvertKit for free?
Both have a free tier, so you can try either at no cost before committing.
What is ConvertKit best used for?
ConvertKit is most often used for sending newsletters and email sequences to an audience, selling paid subscriptions and digital products to a mailing list. Of those, sending newsletters and email sequences to an audience and selling paid subscriptions and digital products to a mailing list are not what HARO is typically brought in for.
What can ConvertKit do that HARO cannot?
ConvertKit covers Email marketing, Landing pages, Subscriber tagging, Automation workflows. HARO covers Daily journalist queries, Source submissions, Query archives, Response tracking. Both handle Web support.

Answered from the vendors’ own pages

ConvertKit: How much does ConvertKit cost?

ConvertKit offers a free tier and two paid plans: Creator at $33/month (annual $390/year saving $78) and Pro at $66/month (annual $790/year saving $158). All plans include unlimited landing pages, email broadcasts, and audience management features.

Source
ConvertKit: What does the free ConvertKit plan include?

The free plan supports up to 10,000 subscribers with unlimited landing pages, forms, email broadcasts, audience tagging, and digital product sales. No credit card required to start.

Source
ConvertKit: What are the subscriber limits on ConvertKit plans?

The free plan supports up to 10,000 subscribers. Both Creator and Pro paid tiers support up to 1,000 subscribers. This creates a subscriber limit decrease when upgrading from free to paid plans.

Source
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