Is Gusto or mParticle better?

Neither clearly leads. Gusto starts at $49/month and mParticle at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Gusto or mParticle?

Gusto starts at $49/month and mParticle at $500/month.

Does Gusto or mParticle run on more platforms?

Gusto runs on Web. mParticle runs on Web, Mobile.

What is Gusto best used for?

Gusto is most often used for payroll processing, benefits administration, tax compliance, employee onboarding. Of those, payroll processing and benefits administration are not what mParticle is typically brought in for.

What can Gusto do that mParticle cannot?

Gusto covers Automated payroll, Tax filing, Benefits administration, Time tracking. mParticle covers Data collection, Audience building, Segmentation, Data governance. Both handle SOC2.

All industries · head to head

Gusto vs mParticle

Gusto

All industries

The people platform for small businesses

From: $49/month
Rated: -

Full review Website

mParticle

Automation & Integration

The customer data platform for multi-channel marketing

From: $500/month
Rated: -

Full review Website

The short version

Each has a real cost: Gusto customer service can be slow and unresponsive to issues; mParticle no pricing is published at any level, and the page offers only a pricing request or a sales conversation
They diverge on capability: Gusto covers Automated payroll, mParticle covers Data collection.

Where they differ

Only the attributes on which Gusto and mParticle actually diverge.

Attributes where Gusto and mParticle differ
Attribute	Gusto	mParticle
Starting price	$49/month	$500/month
Pricing model	Unknown	usage-based
Platforms	Web	Web, Mobile
Category	All industries	Automation & Integration
Founded	2011	2013

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gusto

Automated payroll
Tax filing
Benefits administration
Time tracking
Employee onboarding
HR compliance
Workers' comp
401(k) management

Only in mParticle

Data collection
Audience building
Segmentation
Data governance
Real-time sync
Privacy management
Analytics
100+ integrations

Both cover

SOC2

What people use each for

The jobs each tool is most often brought in to do.

Gusto

Payroll processingnot mParticle
Benefits administrationnot mParticle
Tax compliancenot mParticle
Employee onboardingnot mParticle
Time trackingnot mParticle

mParticle

Collecting customer event data once and routing it to many destinationsnot Gusto
Building a customer data platform across web, mobile and server sourcesnot Gusto

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gusto

Customer service can be slow and unresponsive to issues
Weak reporting capabilities, cannot export data to spreadsheets for analysis
Support staff lacks deep payroll expertise and knowledge
Rehired employees do not have settings reset, causing manual cleanup work
City tax handling requires additional monitoring and monitoring
Onboarding can have issues with bank account verification and tax registration

mParticle

No pricing is published at any level, and the page offers only a pricing request or a sales conversation
No free tier, minimum commitment or cost driver is stated anywhere on the pricing page

Pricing, plan by plan

Gusto

$49/month

No published plan breakdown. See the Gusto review.

mParticle

$500/month

Starter$500/month
- Basic features
- Email support
Professional$1500/month
- Advanced features
- Priority support
Enterprise$5000/month
- Custom solutions
- Dedicated support

Which should you pick?

Choose Gusto if

You need automated payroll.
You also want tax filing.

Gusto review

Choose mParticle if

You need data collection.
You work on Web, Mobile.
You also want audience building.

mParticle review

Questions people ask

Is Gusto or mParticle better?: Neither clearly leads. Gusto starts at $49/month and mParticle at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gusto or mParticle?: Gusto starts at $49/month and mParticle at $500/month.
Does Gusto or mParticle run on more platforms?: Gusto runs on Web. mParticle runs on Web, Mobile.
What is Gusto best used for?: Gusto is most often used for payroll processing, benefits administration, tax compliance, employee onboarding. Of those, payroll processing and benefits administration are not what mParticle is typically brought in for.
What can Gusto do that mParticle cannot?: Gusto covers Automated payroll, Tax filing, Benefits administration, Time tracking. mParticle covers Data collection, Audience building, Segmentation, Data governance. Both handle SOC2.

Answered from the vendors’ own pages

Gusto: What is Gusto's starting price?

Gusto starts at $49 per month plus $6 per person. The company also offers a Contractor-only plan for $35 per month plus $6 per contractor.

Source

Gusto: Does Gusto include unlimited payroll runs?

Yes, all Gusto plans include unlimited payroll runs at no extra charge, including off-cycle payrolls.

Source

Gusto: What core features are included in Gusto?

All plans include payroll processing, tax administration, digital onboarding, benefits enrollment, time tracking, performance management, and next-day direct deposit for most plans.

Source

Gusto: Does Gusto support integrations?

Yes, Gusto integrates with accounting software, applicant tracking systems, benefits providers, time-tracking tools, and other business platforms to reduce data entry.

Source

Gusto vs mParticle

Gusto

mParticle

The short version

Where they differ

What each one covers

Only in Gusto

Only in mParticle

Both cover

What people use each for

Gusto

mParticle

Where each one falls short

Gusto

mParticle

Pricing, plan by plan

Gusto

mParticle

Which should you pick?

Choose Gusto if

Choose mParticle if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Gusto

More on mParticle

Keep looking

Other head to heads