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Software · head to head

Trello vs VWO

Trello logo

Trello

Software

Organize anything, together

From
Free
Rated
-
Full reviewWebsite
VWO logo

VWO

Software

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Trello free tier limited to 10 boards and 10 collaborators per workspace; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Trello covers Kanban boards, VWO covers A/B testing.

Where they differ

Only the attributes on which Trello and VWO actually diverge.

Attributes where Trello and VWO differ
AttributeTrelloVWO
Pricing modelUnknownusage-based
PlatformsWeb, Ios, Android, Windows, MacosWeb, iOS, Android, Server-side
Founded20112007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Trello

  • Kanban boards
  • Cards & lists
  • Drag-and-drop interface
  • Activity feed
  • Due dates & reminders
  • File attachments
  • Comments & mentions
  • Power-Ups ecosystem

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • SSL encryption
  • Cloud deployment

Both cover

  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Trello

  • Project trackingnot VWO
  • Content calendarsnot VWO
  • Sales pipelinesnot VWO
  • Onboarding processesnot VWO
  • Personal task managementnot VWO

VWO

  • A/B testing and multivariate testingnot Trello
  • Conversion rate optimisationnot Trello
  • Behavioural analytics and session recordingsnot Trello
  • Feature experimentation and progressive rolloutsnot Trello

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Trello

  • Free tier limited to 10 boards and 10 collaborators per workspace
  • Free tier automation capped at 250 monthly Butler runs
  • No offline access; web-based platform requires internet connection
  • Advanced views (timeline, table, dashboard) not available on Standard plan
  • SSO only available on Enterprise plan

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Trello

Free
  • FreeFree
    • Up to 10 boards/workspace
    • Up to 10 collaborators
    • 250 monthly Butler automation runs
  • Standard$5/user/month
    • Unlimited boards
    • Unlimited Power-Ups
    • 1,000 monthly Butler runs
  • Premium$10/user/month
    • All Standard features
    • Timeline, table, dashboard, calendar views
    • Unlimited automation
  • Enterprise$17.5/user/month
    • All Premium features
    • Unlimited workspaces
    • SSO and user provisioning

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Trello if

  • You need kanban boards.
  • You want to start without paying.
  • You work on Web, Ios, Android, Windows, Macos.
  • You also want cards & lists.
Trello review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Trello or VWO better?
Neither clearly leads. Trello starts at Free and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Trello or VWO?
Trello starts at Free and VWO at Free.
Does Trello or VWO run on more platforms?
Trello runs on Web, Ios, Android, Windows, Macos. VWO runs on Web, iOS, Android, Server-side.
Can I use Trello for free?
Both have a free tier, so you can try either at no cost before committing.
What is Trello best used for?
Trello is most often used for project tracking, content calendars, sales pipelines, onboarding processes. Of those, project tracking and content calendars are not what VWO is typically brought in for.
What can Trello do that VWO cannot?
Trello covers Kanban boards, Cards & lists, Drag-and-drop interface, Activity feed. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle Slack.

Answered from the vendors’ own pages

Trello: What are the free tier limitations for Trello?

Trello Free supports up to 10 boards per workspace, unlimited cards, 250 monthly Butler automation runs, and up to 10 Power-Up attachments. Limited to 10 collaborators per workspace.

Source
Trello: What features are included in the Standard plan?

Standard ($5-6/user/month) adds unlimited boards, custom fields, advanced checklists, 1,000 monthly automation runs, list colors, and calendar view access.

Source
Trello: Does Trello offer SSO and on which plan?

SSO through Atlassian Guard is included only on the Enterprise plan ($17.50/user/month or $210/year per user).

Source
Trello: How many file attachment options are available?

Free tier includes 2 Power-Ups per board, Standard adds unlimited Power-Ups, and Premium and above offer full Power-Up marketplace access with custom integration options.

Source
Trello: Is there offline access to Trello boards?

Trello is a web-based application requiring internet connection. Mobile apps are available for iOS and Android but do not support true offline editing.

Source
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Related pages

More on Trello

More on VWO

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