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Software · head to head

Google Optimize vs Todoist

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Todoist logo

Todoist

Software

The world's #1 task manager and to-do list app

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Todoist no built-in time tracking for tasks; requires third-party integration like Toggl
  • They diverge on capability: Google Optimize covers A/B testing, Todoist covers Natural language input.

Where they differ

Only the attributes on which Google Optimize and Todoist actually diverge.

Attributes where Google Optimize and Todoist differ
AttributeGoogle OptimizeTodoist
Pricing modelfreemiumUnknown
PlatformsWebWeb, iOS, Android, macOS, Windows
Founded19982007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Web support

Only in Todoist

  • Natural language input
  • Recurring tasks
  • Projects and sub-tasks
  • Labels and filters
  • Priority levels
  • Productivity tracking
  • Templates
  • Notifications

Both cover

  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Todoist
  • Personalising page content for defined audience segmentsnot Todoist
  • Redirect tests between alternative landing page URLsnot Todoist

Todoist

  • Personal task managementnot Google Optimize
  • Team project coordinationnot Google Optimize
  • Goal trackingnot Google Optimize
  • Habit buildingnot Google Optimize
  • Daily planningnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Todoist

  • No built-in time tracking for tasks; requires third-party integration like Toggl
  • Free plan limited to 5 personal projects only
  • No Gantt charts, resource allocation, or advanced project management features for large enterprises
  • Phone support not available; email and help center only
  • Calendar view and advanced filtering only available on paid plans

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Todoist

Free
  • BeginnerFree
    • 5 personal projects
    • Smart Quick Add
    • Task reminders
  • Pro$5/month
    • 300 personal projects
    • Calendar layout
    • Custom task reminders
  • Business$8/month
    • Everything in Pro
    • Shared team workspace
    • Up to 500 team projects

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Todoist if

  • You need natural language input.
  • You want to start without paying.
  • You work on Web, iOS, Android, macOS, Windows.
  • You also want recurring tasks.
Todoist review

Questions people ask

Is Google Optimize or Todoist better?
Neither clearly leads. Google Optimize starts at Free and Todoist at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Todoist?
Google Optimize starts at Free and Todoist at Free.
Does Google Optimize or Todoist run on more platforms?
Google Optimize runs on Web. Todoist runs on Web, iOS, Android, macOS, Windows.
Can I use Google Optimize for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Todoist is typically brought in for.
What can Google Optimize do that Todoist cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Todoist covers Natural language input, Recurring tasks, Projects and sub-tasks, Labels and filters. Both handle Cloud deployment.

Answered from the vendors’ own pages

Todoist: Does Todoist work offline?

Basic editing and task management work offline, but advanced features like syncing reminders and shared updates require internet connectivity.

Source
Todoist: Does Todoist have a free plan and what does it include?

Yes, Todoist offers a free Beginner plan with 5 personal projects, Smart Quick Add, task reminders, flexible layouts, 3 filter views, and 1 week activity history. More advanced features require the Pro or Business plans.

Source
Todoist: Can I use Todoist on mobile devices?

Yes, Todoist offers native apps for both iOS and Android with over 30 million downloads. Mobile apps provide full task management functionality across devices.

Source
Todoist: What integrations does Todoist support?

Todoist integrates with over 100 apps including Slack, Google Calendar, Outlook, Microsoft Teams, Gmail, and Toggl Track. Additional integrations are available through Zapier, Make, and IFTTT automation platforms.

Source
Todoist: How much does Todoist cost?

Free plan is $0. Pro plan costs $5/month (billed annually) or $7/month (monthly billing). Business plan costs $8/month per user (annual) or $10/month per user (monthly), as of December 2025.

Source
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Related pages

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