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Software · head to head

Google Optimize vs OmniFocus 3

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
OmniFocus 3 logo

OmniFocus 3

Software

Professional task management for complex workflows

From
$39.99/year
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; OmniFocus 3 apple platforms only apart from the web client: macOS 14, iOS or iPadOS 17, watchOS 10 or visionOS 2 and newer are required, with no Windows or Android app
  • They diverge on capability: Google Optimize covers A/B testing, OmniFocus 3 covers GTD-based task organization.

Where they differ

Only the attributes on which Google Optimize and OmniFocus 3 actually diverge.

Attributes where Google Optimize and OmniFocus 3 differ
AttributeGoogle OptimizeOmniFocus 3
Starting priceFree$39.99/year
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebMacOS, IOS, IPadOS, Web
Founded19981993

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in OmniFocus 3

  • GTD-based task organization
  • Projects and subprojects
  • Contexts and tags
  • Custom perspectives
  • Automation
  • Quick entry
  • Sync across devices
  • Deferred and due dates

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot OmniFocus 3
  • Personalising page content for defined audience segmentsnot OmniFocus 3
  • Redirect tests between alternative landing page URLsnot OmniFocus 3

OmniFocus 3

  • Getting Things Done style task and project management on Apple devicesnot Google Optimize
  • Capturing tasks with contexts, defer dates and review cyclesnot Google Optimize
  • Syncing a personal task database across Mac, iPhone, iPad and Watchnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

OmniFocus 3

  • Apple platforms only apart from the web client: macOS 14, iOS or iPadOS 17, watchOS 10 or visionOS 2 and newer are required, with no Windows or Android app
  • Web access is not included with a perpetual licence and costs an extra $4.99 per month or $49.99 per year
  • The Pro perpetual licence costs $149.99 against $74.99 for Standard
  • Future major upgrades are a paid discount rather than free for perpetual licence holders
  • The $99.99 per year subscription is the only option that bundles Pro plus web access

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

OmniFocus 3

$39.99/year
  • Standard$39.99/year
    • Mac and iOS apps
    • Cloud sync
    • Core features
  • Pro$99.99/year
    • Everything in Standard
    • Advanced automation
    • Perspective management

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose OmniFocus 3 if

  • You need gtd-based task organization.
  • You work on MacOS, IOS, IPadOS, Web.
  • You also want projects and subprojects.
OmniFocus 3 review

Questions people ask

Is Google Optimize or OmniFocus 3 better?
Neither clearly leads. Google Optimize starts at Free and OmniFocus 3 at $39.99/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or OmniFocus 3?
Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and $39.99/year for OmniFocus 3.
Does Google Optimize or OmniFocus 3 run on more platforms?
Google Optimize runs on Web. OmniFocus 3 runs on MacOS, IOS, IPadOS, Web.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. OmniFocus 3 starts at $39.99/year.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what OmniFocus 3 is typically brought in for.
What can Google Optimize do that OmniFocus 3 cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. OmniFocus 3 covers GTD-based task organization, Projects and subprojects, Contexts and tags, Custom perspectives.
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