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Ruler Analytics vs Todoist

Ruler Analytics logo

Ruler Analytics

Software

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite
Todoist logo

Todoist

Software

The world's #1 task manager and to-do list app

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Todoist has a free tier, so it costs nothing to try first.
  • Each has a real cost: Ruler Analytics no free plan or trial available, requiring custom quote for pricing; Todoist no built-in time tracking for tasks; requires third-party integration like Toggl
  • They diverge on capability: Ruler Analytics covers Multi-touch attribution, Todoist covers Natural language input.

Where they differ

Only the attributes on which Ruler Analytics and Todoist actually diverge.

Attributes where Ruler Analytics and Todoist differ
AttributeRuler AnalyticsTodoist
Starting price£299/monthFree
Free tierNoYes
PlatformsWebWeb, iOS, Android, macOS, Windows
Founded20122007

Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Only in Todoist

  • Natural language input
  • Recurring tasks
  • Projects and sub-tasks
  • Labels and filters
  • Priority levels
  • Productivity tracking
  • Templates
  • Notifications

Both cover

  • GDPR compliant
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Ruler Analytics

  • Marketing attributionnot Todoist
  • ROI measurementnot Todoist
  • Lead trackingnot Todoist
  • Revenue attributionnot Todoist

Todoist

  • Personal task managementnot Ruler Analytics
  • Team project coordinationnot Ruler Analytics
  • Goal trackingnot Ruler Analytics
  • Habit buildingnot Ruler Analytics
  • Daily planningnot Ruler Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Todoist

  • No built-in time tracking for tasks; requires third-party integration like Toggl
  • Free plan limited to 5 personal projects only
  • No Gantt charts, resource allocation, or advanced project management features for large enterprises
  • Phone support not available; email and help center only
  • Calendar view and advanced filtering only available on paid plans

Pricing, plan by plan

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Todoist

Free
  • BeginnerFree
    • 5 personal projects
    • Smart Quick Add
    • Task reminders
  • Pro$5/month
    • 300 personal projects
    • Calendar layout
    • Custom task reminders
  • Business$8/month
    • Everything in Pro
    • Shared team workspace
    • Up to 500 team projects

Which should you pick?

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Choose Todoist if

  • You need natural language input.
  • You want to start without paying.
  • You work on Web, iOS, Android, macOS, Windows.
  • You also want recurring tasks.
Todoist review

Questions people ask

Is Ruler Analytics or Todoist better?
Neither clearly leads. Ruler Analytics starts at £299/month and Todoist at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ruler Analytics or Todoist?
Todoist has a free tier; the other does not. Paid plans start at £299/month for Ruler Analytics and Free for Todoist.
Does Ruler Analytics or Todoist run on more platforms?
Ruler Analytics runs on Web. Todoist runs on Web, iOS, Android, macOS, Windows.
Can I use Todoist for free?
Yes. Todoist has a free tier, so you can try it without paying. Ruler Analytics starts at £299/month.
What is Ruler Analytics best used for?
Ruler Analytics is most often used for marketing attribution, roi measurement, lead tracking, revenue attribution. Of those, marketing attribution and roi measurement are not what Todoist is typically brought in for.
What can Ruler Analytics do that Todoist cannot?
Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Todoist covers Natural language input, Recurring tasks, Projects and sub-tasks, Labels and filters. Both handle GDPR compliant, Cloud deployment.

Answered from the vendors’ own pages

Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Todoist: Does Todoist work offline?

Basic editing and task management work offline, but advanced features like syncing reminders and shared updates require internet connectivity.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Todoist: Does Todoist have a free plan and what does it include?

Yes, Todoist offers a free Beginner plan with 5 personal projects, Smart Quick Add, task reminders, flexible layouts, 3 filter views, and 1 week activity history. More advanced features require the Pro or Business plans.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
Todoist: Can I use Todoist on mobile devices?

Yes, Todoist offers native apps for both iOS and Android with over 30 million downloads. Mobile apps provide full task management functionality across devices.

Source
Todoist: What integrations does Todoist support?

Todoist integrates with over 100 apps including Slack, Google Calendar, Outlook, Microsoft Teams, Gmail, and Toggl Track. Additional integrations are available through Zapier, Make, and IFTTT automation platforms.

Source
Todoist: How much does Todoist cost?

Free plan is $0. Pro plan costs $5/month (billed annually) or $7/month (monthly billing). Business plan costs $8/month per user (annual) or $10/month per user (monthly), as of December 2025.

Source
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Related pages

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