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Software · head to head

Google Analytics vs Todoist

Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Todoist logo

Todoist

Software

The world's #1 task manager and to-do list app

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Todoist no built-in time tracking for tasks; requires third-party integration like Toggl
  • They diverge on capability: Google Analytics covers Real-time analytics, Todoist covers Natural language input.

Where they differ

Only the attributes on which Google Analytics and Todoist actually diverge.

Attributes where Google Analytics and Todoist differ
AttributeGoogle AnalyticsTodoist
Pricing modelfreemiumUnknown
PlatformsWebWeb, iOS, Android, macOS, Windows
Founded19982007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Todoist

  • Natural language input
  • Recurring tasks
  • Projects and sub-tasks
  • Labels and filters
  • Priority levels
  • Productivity tracking
  • Templates
  • Notifications

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Todoist
  • Event tracking and user behaviour analysisnot Todoist
  • Traffic source and conversion trackingnot Todoist

Todoist

  • Personal task managementnot Google Analytics
  • Team project coordinationnot Google Analytics
  • Goal trackingnot Google Analytics
  • Habit buildingnot Google Analytics
  • Daily planningnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Todoist

  • No built-in time tracking for tasks; requires third-party integration like Toggl
  • Free plan limited to 5 personal projects only
  • No Gantt charts, resource allocation, or advanced project management features for large enterprises
  • Phone support not available; email and help center only
  • Calendar view and advanced filtering only available on paid plans

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Todoist

Free
  • BeginnerFree
    • 5 personal projects
    • Smart Quick Add
    • Task reminders
  • Pro$5/month
    • 300 personal projects
    • Calendar layout
    • Custom task reminders
  • Business$8/month
    • Everything in Pro
    • Shared team workspace
    • Up to 500 team projects

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Todoist if

  • You need natural language input.
  • You want to start without paying.
  • You work on Web, iOS, Android, macOS, Windows.
  • You also want recurring tasks.
Todoist review

Questions people ask

Is Google Analytics or Todoist better?
Neither clearly leads. Google Analytics starts at Free and Todoist at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Todoist?
Google Analytics starts at Free and Todoist at Free.
Does Google Analytics or Todoist run on more platforms?
Google Analytics runs on Web. Todoist runs on Web, iOS, Android, macOS, Windows.
Can I use Google Analytics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Todoist is typically brought in for.
What can Google Analytics do that Todoist cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Todoist covers Natural language input, Recurring tasks, Projects and sub-tasks, Labels and filters.

Answered from the vendors’ own pages

Todoist: Does Todoist work offline?

Basic editing and task management work offline, but advanced features like syncing reminders and shared updates require internet connectivity.

Source
Todoist: Does Todoist have a free plan and what does it include?

Yes, Todoist offers a free Beginner plan with 5 personal projects, Smart Quick Add, task reminders, flexible layouts, 3 filter views, and 1 week activity history. More advanced features require the Pro or Business plans.

Source
Todoist: Can I use Todoist on mobile devices?

Yes, Todoist offers native apps for both iOS and Android with over 30 million downloads. Mobile apps provide full task management functionality across devices.

Source
Todoist: What integrations does Todoist support?

Todoist integrates with over 100 apps including Slack, Google Calendar, Outlook, Microsoft Teams, Gmail, and Toggl Track. Additional integrations are available through Zapier, Make, and IFTTT automation platforms.

Source
Todoist: How much does Todoist cost?

Free plan is $0. Pro plan costs $5/month (billed annually) or $7/month (monthly billing). Business plan costs $8/month per user (annual) or $10/month per user (monthly), as of December 2025.

Source
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Related pages

More on Google Analytics

More on Todoist

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