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Google Optimize vs Google Workspace

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Google Workspace logo

Google Workspace

Software

Everything you need to get work done, all in one place

From
€3.4/month
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Google Workspace starter tier storage limited to 30 GB per user, requiring upgrade to Standard or higher for adequate document storage
  • They diverge on capability: Google Optimize covers A/B testing, Google Workspace covers Gmail business email.

Where they differ

Only the attributes on which Google Optimize and Google Workspace actually diverge.

Attributes where Google Optimize and Google Workspace differ
AttributeGoogle OptimizeGoogle Workspace
Starting priceFree€3.4/month
Pricing modelfreemiumsubscription
Free tierYesNo
Founded19982006

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Google Workspace

  • Gmail business email
  • Google Drive storage
  • Google Docs, Sheets, Slides
  • Google Calendar
  • Google Meet video conferencing
  • Google Chat
  • Google Forms
  • Google Sites

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Google Workspace
  • Personalising page content for defined audience segmentsnot Google Workspace
  • Redirect tests between alternative landing page URLsnot Google Workspace

Google Workspace

  • Business email and calendar managementnot Google Optimize
  • Collaborative document editingnot Google Optimize
  • Video conferencing and meetingsnot Google Optimize
  • Secure document storage and sharingnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Google Workspace

  • Starter tier storage limited to 30 GB per user, requiring upgrade to Standard or higher for adequate document storage
  • Starter and Standard tiers both capped at maximum 300 users per organisation
  • Video meetings limited to 100 participants on Starter tier, 150 on Standard tier
  • Recording capabilities only available on Standard tier and above
  • eDiscovery, Vault, and advanced security features only available on Plus and Enterprise tiers

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Google Workspace

€3.4/month

No published plan breakdown. See the Google Workspace review.

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Google Workspace if

  • You need gmail business email.
  • You also want google drive storage.
Google Workspace review

Questions people ask

Is Google Optimize or Google Workspace better?
Neither clearly leads. Google Optimize starts at Free and Google Workspace at €3.4/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Google Workspace?
Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and €3.4/month for Google Workspace.
Does Google Optimize or Google Workspace run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Google Workspace starts at €3.4/month.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Google Workspace is typically brought in for.
What can Google Optimize do that Google Workspace cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Google Workspace covers Gmail business email, Google Drive storage, Google Docs, Sheets, Slides, Google Calendar.
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Related pages

More on Google Optimize

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