Softwr

All industries · head to head

Any.do vs Google Optimize

Any.do logo

Any.do

All industries

To do list & planner

From
Free
Rated
-
Full reviewWebsite
Google Optimize logo

Google Optimize

Marketing & Analytics

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Any.do bare-bones free plan: lacks recurring tasks and third-party integrations available only in paid plans; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • They diverge on capability: Any.do covers Task lists, Google Optimize covers A/B testing.

Where they differ

Only the attributes on which Any.do and Google Optimize actually diverge.

Attributes where Any.do and Google Optimize differ
AttributeAny.doGoogle Optimize
Pricing modelUnknownfreemium
PlatformsWeb, macOS, Windows, iOS, AndroidWeb
CategoryAll industriesMarketing & Analytics
Founded20111998

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Any.do

  • Task lists
  • Calendar integration
  • Reminders
  • Daily planner
  • Voice input
  • Drag and drop
  • Smart suggestions
  • Focus mode

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Web support

Both cover

  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Any.do

  • Personal task managementnot Google Optimize
  • Daily planningnot Google Optimize
  • Shopping listsnot Google Optimize
  • Project managementnot Google Optimize
  • Team collaborationnot Google Optimize

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Any.do
  • Personalising page content for defined audience segmentsnot Any.do
  • Redirect tests between alternative landing page URLsnot Any.do

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Any.do

  • Bare-bones free plan: lacks recurring tasks and third-party integrations available only in paid plans
  • Short planning window: only allows planning up to seven days ahead, limiting long-term project planning
  • Limited desktop performance: web and desktop versions struggle with functionality and responsiveness
  • Slow customer support: email support takes approximately 48 hours to respond
  • Missing drag-and-drop: inability to drag tasks between lists creates workflow friction

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Pricing, plan by plan

Any.do

Free
  • Premium$7.99/month
    • Recurring tasks
    • Location reminders
    • WhatsApp reminders
  • Family$9.99/month
    • All Premium features
    • Family sharing space
    • Up to 4 members

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Which should you pick?

Choose Any.do if

  • You need task lists.
  • You want to start without paying.
  • You work on Web, macOS, Windows, iOS, Android.
  • You also want calendar integration.
Any.do review

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Questions people ask

Is Any.do or Google Optimize better?
Neither clearly leads. Any.do starts at Free and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Any.do or Google Optimize?
Any.do starts at Free and Google Optimize at Free.
Does Any.do or Google Optimize run on more platforms?
Any.do runs on Web, macOS, Windows, iOS, Android. Google Optimize runs on Web.
Can I use Any.do for free?
Both have a free tier, so you can try either at no cost before committing.
What is Any.do best used for?
Any.do is most often used for personal task management, daily planning, shopping lists, project management. Of those, personal task management and daily planning are not what Google Optimize is typically brought in for.
What can Any.do do that Google Optimize cannot?
Any.do covers Task lists, Calendar integration, Reminders, Daily planner. Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Both handle Cloud deployment.

Answered from the vendors’ own pages

Any.do: Does Any.do have a free version?

Yes, Any.do offers a free plan with no time limit or credit card required. The free plan includes basic tasks, lists, calendar sync, and daily planner features. Premium features like recurring tasks, location reminders, and AI features require a paid subscription starting at $4.99/month.

Source
Any.do: Can you share tasks with other users?

Task sharing is limited on Any.do. With a single-user license, you cannot share personal tasks. Team collaboration requires purchasing additional licenses at $5 per user per month on top of your base plan.

Source
Any.do: Does Any.do integrate with Google Calendar?

Yes, Any.do syncs with Google Calendar, Outlook, and iCloud. However, users report some difficulties with the depth of Google Calendar integration compared to competing products.

Source
Any.do: Does Any.do work offline?

Any.do is primarily a cloud-based application and does not have robust offline functionality. The web and desktop versions sometimes struggle with performance when offline.

Source
Any.do: What platforms does Any.do support?

Any.do is available across desktop (Mac and Windows), web browsers, iOS, and Android, providing cross-platform access to your tasks and calendar.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Any.do

More on Google Optimize

Keep looking

Other head to heads