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Software · head to head

Google Optimize vs Microsoft To Do

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
M

Microsoft To Do

Software

Your personal task management app

From
Free
Rated
-

The short version

  • They diverge on capability: Google Optimize covers A/B testing, Microsoft To Do covers My Day suggestions.

Where they differ

Only the attributes on which Google Optimize and Microsoft To Do actually diverge.

Attributes where Google Optimize and Microsoft To Do differ
AttributeGoogle OptimizeMicrosoft To Do
Pricing modelfreemiumfree
PlatformsWebWeb, Ios, Android, Windows, Macos
Founded19981975

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Microsoft To Do

  • My Day suggestions
  • List sharing
  • Steps
  • Due dates
  • Reminders
  • Outlook
  • Microsoft 365
  • Microsoft Teams

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Microsoft To Do
  • Personalising page content for defined audience segmentsnot Microsoft To Do
  • Redirect tests between alternative landing page URLsnot Microsoft To Do

Microsoft To Do

  • Schedulingnot Google Optimize
  • Appointment bookingnot Google Optimize
  • Time trackingnot Google Optimize
  • Resource managementnot Google Optimize
  • Team coordinationnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Microsoft To Do

Nothing recorded yet. See the Microsoft To Do review.

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Microsoft To Do

Free
  • FreeFree
    • Unlimited tasks
    • My Day
    • List sharing

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.

Choose Microsoft To Do if

  • You need my day suggestions.
  • You want to start without paying.
  • You work on Web, Ios, Android, Windows, Macos.
  • You also want list sharing.

Questions people ask

Is Google Optimize or Microsoft To Do better?
Neither clearly leads. Google Optimize starts at Free and Microsoft To Do at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Microsoft To Do?
Google Optimize starts at Free and Microsoft To Do at Free.
Does Google Optimize or Microsoft To Do run on more platforms?
Google Optimize runs on Web. Microsoft To Do runs on Web, Ios, Android, Windows, Macos.
Can I use Google Optimize for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Microsoft To Do is typically brought in for.
What can Google Optimize do that Microsoft To Do cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Microsoft To Do covers My Day suggestions, List sharing, Steps, Due dates. Both handle Web support.

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