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Google Optimize vs Skedda

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Skedda logo

Skedda

Software

Online booking and scheduling for spaces

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Skedda pricing is per space with a bundled minimum, so the entry Starter plan is $99 per month for 15 spaces whether or not you use them
  • They diverge on capability: Google Optimize covers A/B testing, Skedda covers Space scheduling.

Where they differ

Only the attributes on which Google Optimize and Skedda actually diverge.

Attributes where Google Optimize and Skedda differ
AttributeGoogle OptimizeSkedda
PlatformsWebWeb, Ios, Android
Founded19982013

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Skedda

  • Space scheduling
  • Interactive floor maps
  • Booking rules
  • Self-service booking
  • Usage analytics
  • Google Calendar
  • Outlook
  • Microsoft Teams

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Skedda
  • Personalising page content for defined audience segmentsnot Skedda
  • Redirect tests between alternative landing page URLsnot Skedda

Skedda

  • Booking desks and meeting rooms in a hybrid workplacenot Google Optimize
  • Interactive floor plan based space management for officesnot Google Optimize
  • Scheduling shared studios, courts and community spacesnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Skedda

  • Pricing is per space with a bundled minimum, so the entry Starter plan is $99 per month for 15 spaces whether or not you use them
  • All published plans are quoted billed annually, with no monthly rate shown
  • The rules and roles engine is basic on Starter and limited on Plus; the full engine requires Premier
  • The insights dashboard is limited on the Starter plan
  • Assigned spaces and unlimited custom fields require the Premier plan
  • A dedicated account manager, legal agreement flexibility and white glove implementation are Enterprise only, and Enterprise carries no published price
  • Every plan, including the cheapest, routes through Talk to Sales rather than self-serve checkout

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Skedda

Free
  • CoreFree
    • Basic scheduling
    • 1 location
    • Essential features
  • Pro$99/month
    • Multiple locations
    • SSO
    • Advanced rules

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Skedda if

  • You need space scheduling.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want interactive floor maps.
Skedda review

Questions people ask

Is Google Optimize or Skedda better?
Neither clearly leads. Google Optimize starts at Free and Skedda at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Skedda?
Google Optimize starts at Free and Skedda at Free.
Does Google Optimize or Skedda run on more platforms?
Google Optimize runs on Web. Skedda runs on Web, Ios, Android.
Can I use Google Optimize for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Skedda is typically brought in for.
What can Google Optimize do that Skedda cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Skedda covers Space scheduling, Interactive floor maps, Booking rules, Self-service booking. Both handle Web support.
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Related pages

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