Softwr

Calendar & Time Management · head to head

Microsoft To Do vs Northbeam

M

Microsoft To Do

Calendar & Time Management

Your personal task management app

From
Free
Rated
-
Full reviewWebsite
Northbeam logo

Northbeam

Marketing & Analytics

Marketing intelligence for growth brands

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • Only Microsoft To Do has a free tier, so it costs nothing to try first.
  • They diverge on capability: Microsoft To Do covers My Day suggestions, Northbeam covers Cross-platform attribution.

Where they differ

Only the attributes on which Microsoft To Do and Northbeam actually diverge.

Attributes where Microsoft To Do and Northbeam differ
AttributeMicrosoft To DoNorthbeam
Starting priceFree$1500/month
Pricing modelfreeUnknown
Free tierYesNo
PlatformsWeb, Ios, Android, Windows, MacosWeb, API
CategoryCalendar & Time ManagementMarketing & Analytics
Founded19752020

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Microsoft To Do

  • My Day suggestions
  • List sharing
  • Steps
  • Due dates
  • Reminders
  • Outlook
  • Microsoft 365
  • Microsoft Teams

Only in Northbeam

  • Cross-platform attribution
  • Media mix modeling
  • Creative analytics
  • Real-time dashboards
  • Incrementality testing
  • Customer journey
  • Cohort analysis
  • LTV predictions

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Microsoft To Do

  • Schedulingnot Northbeam
  • Appointment bookingnot Northbeam
  • Time trackingnot Northbeam
  • Resource managementnot Northbeam
  • Team coordinationnot Northbeam

Northbeam

  • Marketing attributionnot Microsoft To Do
  • Media optimizationnot Microsoft To Do
  • Creative testingnot Microsoft To Do
  • Budget allocationnot Microsoft To Do

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Microsoft To Do

Nothing recorded yet. See the Microsoft To Do review.

Northbeam

  • Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • Lack of transparency in attribution modeling methodology and how credit is assigned
  • Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
  • Slower reporting cadence limits real-time feedback for teams requiring immediate performance data

Pricing, plan by plan

Microsoft To Do

Free
  • FreeFree
    • Unlimited tasks
    • My Day
    • List sharing

Northbeam

$1500/month
  • Starter$1500/month
    • Multi-touch attribution
    • Media mix modeling
    • Up to 1M monthly pageviews
  • Professional$2500/month
    • All Starter features
    • Creative analytics
    • Export API access

Which should you pick?

Choose Microsoft To Do if

  • You need my day suggestions.
  • You want to start without paying.
  • You work on Web, Ios, Android, Windows, Macos.
  • You also want list sharing.
Microsoft To Do review

Choose Northbeam if

  • You need cross-platform attribution.
  • You work on Web, API.
  • You also want media mix modeling.
Northbeam review

Questions people ask

Is Microsoft To Do or Northbeam better?
Neither clearly leads. Microsoft To Do starts at Free and Northbeam at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Microsoft To Do or Northbeam?
Microsoft To Do has a free tier; the other does not. Paid plans start at Free for Microsoft To Do and $1500/month for Northbeam.
Does Microsoft To Do or Northbeam run on more platforms?
Microsoft To Do runs on Web, Ios, Android, Windows, Macos. Northbeam runs on Web, API.
Can I use Microsoft To Do for free?
Yes. Microsoft To Do has a free tier, so you can try it without paying. Northbeam starts at $1500/month.
What is Microsoft To Do best used for?
Microsoft To Do is most often used for scheduling, appointment booking, time tracking, resource management. Of those, scheduling and appointment booking are not what Northbeam is typically brought in for.
What can Microsoft To Do do that Northbeam cannot?
Microsoft To Do covers My Day suggestions, List sharing, Steps, Due dates. Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards. Both handle Web support.

Answered from the vendors’ own pages

Northbeam: How is Northbeam priced?

Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.

Source
Northbeam: What platforms does Northbeam integrate with?

Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.

Source
Northbeam: What does Northbeam measure?

Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.

Source
Northbeam: Who should use Northbeam?

Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.

Source
Northbeam: What are Northbeam's main limitations?

Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Microsoft To Do

More on Northbeam

Keep looking

Other head to heads