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Software · head to head

Google Optimize vs Woven

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
W

Woven

Software

Smart calendar for busy professionals

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Woven the Internet Archive's capture of Woven's homepage on 30 December 2020 named specific features (Smart Templates, Scheduling Links, Availability Sharing, Group Polls) and confirmed integration with Google, G Suite and Office 365, but the linked Pricing page itself could not be retrieved from the archive.
  • They diverge on capability: Google Optimize covers A/B testing, Woven covers Smart scheduling.

Where they differ

Only the attributes on which Google Optimize and Woven actually diverge.

Attributes where Google Optimize and Woven differ
AttributeGoogle OptimizeWoven
Pricing modelfreemiumUnknown
PlatformsWebWeb, Macos, Ios
Founded19982014

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Woven

  • Smart scheduling
  • Team availability
  • Time analytics
  • Video conferencing
  • Templates
  • Google Calendar
  • Zoom
  • Slack

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Woven
  • Personalising page content for defined audience segmentsnot Woven
  • Redirect tests between alternative landing page URLsnot Woven

Woven

  • Schedulingnot Google Optimize
  • Appointment bookingnot Google Optimize
  • Time trackingnot Google Optimize
  • Resource managementnot Google Optimize
  • Team coordinationnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Woven

  • The Internet Archive's capture of Woven's homepage on 30 December 2020 named specific features (Smart Templates, Scheduling Links, Availability Sharing, Group Polls) and confirmed integration with Google, G Suite and Office 365, but the linked Pricing page itself could not be retrieved from the archive.

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Woven

Free
  • DiscontinuedFree
    • Now part of Slack

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Woven if

  • You need smart scheduling.
  • You want to start without paying.
  • You work on Web, Macos, Ios.
  • You also want team availability.
Woven review

Questions people ask

Is Google Optimize or Woven better?
Neither clearly leads. Google Optimize starts at Free and Woven at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Woven?
Google Optimize starts at Free and Woven at Free.
Does Google Optimize or Woven run on more platforms?
Google Optimize runs on Web. Woven runs on Web, Macos, Ios.
Can I use Google Optimize for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Woven is typically brought in for.
What can Google Optimize do that Woven cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Woven covers Smart scheduling, Team availability, Time analytics, Video conferencing. Both handle Web support.
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Related pages

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