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Software · head to head

Google Analytics vs Microsoft To Do

Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
M

Microsoft To Do

Software

Your personal task management app

From
Free
Rated
-

The short version

  • They diverge on capability: Google Analytics covers Real-time analytics, Microsoft To Do covers My Day suggestions.

Where they differ

Only the attributes on which Google Analytics and Microsoft To Do actually diverge.

Attributes where Google Analytics and Microsoft To Do differ
AttributeGoogle AnalyticsMicrosoft To Do
Pricing modelfreemiumfree
PlatformsWebWeb, Ios, Android, Windows, Macos
Founded19981975

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Microsoft To Do

  • My Day suggestions
  • List sharing
  • Steps
  • Due dates
  • Reminders
  • Outlook
  • Microsoft 365
  • Microsoft Teams

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Microsoft To Do
  • Event tracking and user behaviour analysisnot Microsoft To Do
  • Traffic source and conversion trackingnot Microsoft To Do

Microsoft To Do

  • Schedulingnot Google Analytics
  • Appointment bookingnot Google Analytics
  • Time trackingnot Google Analytics
  • Resource managementnot Google Analytics
  • Team coordinationnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Microsoft To Do

Nothing recorded yet. See the Microsoft To Do review.

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Microsoft To Do

Free
  • FreeFree
    • Unlimited tasks
    • My Day
    • List sharing

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.

Choose Microsoft To Do if

  • You need my day suggestions.
  • You want to start without paying.
  • You work on Web, Ios, Android, Windows, Macos.
  • You also want list sharing.

Questions people ask

Is Google Analytics or Microsoft To Do better?
Neither clearly leads. Google Analytics starts at Free and Microsoft To Do at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Microsoft To Do?
Google Analytics starts at Free and Microsoft To Do at Free.
Does Google Analytics or Microsoft To Do run on more platforms?
Google Analytics runs on Web. Microsoft To Do runs on Web, Ios, Android, Windows, Macos.
Can I use Google Analytics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Microsoft To Do is typically brought in for.
What can Google Analytics do that Microsoft To Do cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Microsoft To Do covers My Day suggestions, List sharing, Steps, Due dates.

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