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Software · head to head

Microsoft To Do vs Ruler Analytics

M

Microsoft To Do

Software

Your personal task management app

From
Free
Rated
-
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Software

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Only Microsoft To Do has a free tier, so it costs nothing to try first.
  • They diverge on capability: Microsoft To Do covers My Day suggestions, Ruler Analytics covers Multi-touch attribution.

Where they differ

Only the attributes on which Microsoft To Do and Ruler Analytics actually diverge.

Attributes where Microsoft To Do and Ruler Analytics differ
AttributeMicrosoft To DoRuler Analytics
Starting priceFree£299/month
Pricing modelfreeUnknown
Free tierYesNo
PlatformsWeb, Ios, Android, Windows, MacosWeb
Founded19752012

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Microsoft To Do

  • My Day suggestions
  • List sharing
  • Steps
  • Due dates
  • Reminders
  • Outlook
  • Microsoft 365
  • Microsoft Teams

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Microsoft To Do

  • Schedulingnot Ruler Analytics
  • Appointment bookingnot Ruler Analytics
  • Time trackingnot Ruler Analytics
  • Resource managementnot Ruler Analytics
  • Team coordinationnot Ruler Analytics

Ruler Analytics

  • Marketing attributionnot Microsoft To Do
  • ROI measurementnot Microsoft To Do
  • Lead trackingnot Microsoft To Do
  • Revenue attributionnot Microsoft To Do

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Microsoft To Do

Nothing recorded yet. See the Microsoft To Do review.

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

Microsoft To Do

Free
  • FreeFree
    • Unlimited tasks
    • My Day
    • List sharing

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose Microsoft To Do if

  • You need my day suggestions.
  • You want to start without paying.
  • You work on Web, Ios, Android, Windows, Macos.
  • You also want list sharing.
Microsoft To Do review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is Microsoft To Do or Ruler Analytics better?
Neither clearly leads. Microsoft To Do starts at Free and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Microsoft To Do or Ruler Analytics?
Microsoft To Do has a free tier; the other does not. Paid plans start at Free for Microsoft To Do and £299/month for Ruler Analytics.
Does Microsoft To Do or Ruler Analytics run on more platforms?
Microsoft To Do runs on Web, Ios, Android, Windows, Macos. Ruler Analytics runs on Web.
Can I use Microsoft To Do for free?
Yes. Microsoft To Do has a free tier, so you can try it without paying. Ruler Analytics starts at £299/month.
What is Microsoft To Do best used for?
Microsoft To Do is most often used for scheduling, appointment booking, time tracking, resource management. Of those, scheduling and appointment booking are not what Ruler Analytics is typically brought in for.
What can Microsoft To Do do that Ruler Analytics cannot?
Microsoft To Do covers My Day suggestions, List sharing, Steps, Due dates. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle Web support.

Answered from the vendors’ own pages

Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
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Related pages

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