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Software · head to head

Google Optimize vs Webex by Cisco

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Webex by Cisco logo

Webex by Cisco

Software

A simpler, smarter way to work

From
Free
Rated
-

The short version

  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Webex by Cisco listed on UK G-Cloud at £6 per user per month for Cisco Webex, via reseller Conscia Group UK Ltd (ITGL)
  • They diverge on capability: Google Optimize covers A/B testing, Webex by Cisco covers Video and audio conferencing.

Where they differ

Only the attributes on which Google Optimize and Webex by Cisco actually diverge.

Attributes where Google Optimize and Webex by Cisco differ
AttributeGoogle OptimizeWebex by Cisco
Pricing modelfreemiumsubscription
PlatformsWebWeb, Windows, Macos, Linux, Ios, Android
Founded19981984

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Webex by Cisco

  • Video and audio conferencing
  • Screen sharing and annotation
  • Virtual backgrounds
  • Recording and playback
  • Meeting transcription
  • Chat and messaging
  • Calendar integration
  • Breakout sessions

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Webex by Cisco
  • Personalising page content for defined audience segmentsnot Webex by Cisco
  • Redirect tests between alternative landing page URLsnot Webex by Cisco

Webex by Cisco

  • Video conferencingnot Google Optimize
  • Webinarsnot Google Optimize
  • Virtual eventsnot Google Optimize
  • Trainingnot Google Optimize
  • Enterprise communicationnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Webex by Cisco

  • Listed on UK G-Cloud at £6 per user per month for Cisco Webex, via reseller Conscia Group UK Ltd (ITGL)

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Webex by Cisco

Free
  • FreeFree
    • Unlimited 1:1 meetings
    • Group meetings (40 min limit, 100 participants)
    • HD video
  • Pro$13.5/month
    • Unlimited meetings (500 participants)
    • Cloud recording and storage
    • Advanced scheduling
  • Business$18/month
    • Everything in Pro
    • Custom branding
    • Advanced security
  • Enterprise$undefined/month
    • Unlimited everything
    • Dedicated account manager
    • Custom deployment

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.

Choose Webex by Cisco if

  • You need video and audio conferencing.
  • You want to start without paying.
  • You work on Web, Windows, Macos, Linux, Ios, Android.
  • You also want screen sharing and annotation.

Questions people ask

Is Google Optimize or Webex by Cisco better?
Neither clearly leads. Google Optimize starts at Free and Webex by Cisco at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Webex by Cisco?
Google Optimize starts at Free and Webex by Cisco at Free.
Does Google Optimize or Webex by Cisco run on more platforms?
Google Optimize runs on Web. Webex by Cisco runs on Web, Windows, Macos, Linux, Ios, Android.
Can I use Google Optimize for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Webex by Cisco is typically brought in for.
What can Google Optimize do that Webex by Cisco cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Webex by Cisco covers Video and audio conferencing, Screen sharing and annotation, Virtual backgrounds, Recording and playback.

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