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Software · head to head

Google Optimize vs Quo

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Quo logo

Quo

Software

Formerly OpenPhone

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Quo unlimited calling to US and Canadian numbers is subject to a Fair Usage Policy rather than being truly unlimited

Where they differ

Only the attributes on which Google Optimize and Quo actually diverge.

Attributes where Google Optimize and Quo differ
AttributeGoogle OptimizeQuo
Founded1998Unknown

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Quo

Nothing recorded that Google Optimize does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Quo
  • Personalising page content for defined audience segmentsnot Quo
  • Redirect tests between alternative landing page URLsnot Quo

Quo

No use cases recorded yet. See the Quo review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Quo

  • Unlimited calling to US and Canadian numbers is subject to a Fair Usage Policy rather than being truly unlimited
  • Starter tier's $15/user annual rate requires prepaying annually; monthly billing costs $19/user, about 27% more
  • The Sona AI agent automation credits are capped at 1,000 free per plan before additional usage is billed

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Quo

Free

No published plan breakdown. See the Quo review.

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Quo if

  • You want to start without paying.
Quo review

Questions people ask

Is Google Optimize or Quo better?
Neither clearly leads. Google Optimize starts at Free and Quo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Quo?
Google Optimize starts at Free and Quo at Free.
Does Google Optimize or Quo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Optimize for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Quo is typically brought in for.
What can Google Optimize do that Quo cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics.
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Related pages

More on Google Optimize

More on Quo

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