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Marketing & Analytics · head to head

Google Optimize vs Lark

Google Optimize logo

Google Optimize

Marketing & Analytics

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Lark logo

Lark

Communication & Collaboration

The super app for team collaboration

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Lark lark's own pricing page description states it offers a free starter pack, a Pro plan, and an Enterprise plan, and directs buyers to Contact us rather than publishing Pro/Enterprise figures on the rendered page.
  • They diverge on capability: Google Optimize covers A/B testing, Lark covers Team messaging.

Where they differ

Only the attributes on which Google Optimize and Lark actually diverge.

Attributes where Google Optimize and Lark differ
AttributeGoogle OptimizeLark
Pricing modelfreemiumsubscription
PlatformsWebWeb, Windows, Macos, Linux, Ios, Android
CategoryMarketing & AnalyticsCommunication & Collaboration
Founded19982019

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • 40+ languages language support

Only in Lark

  • Team messaging
  • Video conferencing
  • Collaborative docs
  • Cloud storage
  • Calendar
  • Jira
  • GitHub
  • Salesforce

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Lark
  • Personalising page content for defined audience segmentsnot Lark
  • Redirect tests between alternative landing page URLsnot Lark

Lark

  • Team communicationnot Google Optimize
  • Document collaborationnot Google Optimize
  • Project managementnot Google Optimize
  • Company intranetnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Lark

  • Lark's own pricing page description states it offers a free starter pack, a Pro plan, and an Enterprise plan, and directs buyers to Contact us rather than publishing Pro/Enterprise figures on the rendered page.

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Lark

Free
  • StarterFree
    • Up to 50 users
    • 100GB storage
    • Unlimited messaging
  • Pro$12/month
    • Unlimited users
    • 1TB storage per user
    • 24-hour meetings
  • Enterprise$20/month
    • SSO/SAML
    • eDiscovery
    • Custom retention

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Lark if

  • You need team messaging.
  • You want to start without paying.
  • You work on Web, Windows, Macos, Linux, Ios, Android.
  • You also want video conferencing.
Lark review

Questions people ask

Is Google Optimize or Lark better?
Neither clearly leads. Google Optimize starts at Free and Lark at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Lark?
Google Optimize starts at Free and Lark at Free.
Does Google Optimize or Lark run on more platforms?
Google Optimize runs on Web. Lark runs on Web, Windows, Macos, Linux, Ios, Android.
Can I use Google Optimize for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Lark is typically brought in for.
What can Google Optimize do that Lark cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Lark covers Team messaging, Video conferencing, Collaborative docs, Cloud storage. Both handle Cloud deployment, Web support.
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Related pages

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