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Software · head to head

Homebase vs Ruler Analytics

Homebase logo

Homebase

Software

Scheduling, time tracking and HR for hourly teams

From
Free
Rated
-
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Software

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Only Homebase has a free tier, so it costs nothing to try first.
  • Each has a real cost: Homebase free Basic plan is capped at 10 employees and a single location; Ruler Analytics no free plan or trial available, requiring custom quote for pricing

Where they differ

Only the attributes on which Homebase and Ruler Analytics actually diverge.

Attributes where Homebase and Ruler Analytics differ
AttributeHomebaseRuler Analytics
Starting priceFree£299/month
Pricing modelfreemiumUnknown
Free tierYesNo
FoundedUnknown2012

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Homebase

Nothing recorded that Ruler Analytics does not also cover.

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

What people use each for

The jobs each tool is most often brought in to do.

Homebase

No use cases recorded yet. See the Homebase review.

Ruler Analytics

  • Marketing attributionnot Homebase
  • ROI measurementnot Homebase
  • Lead trackingnot Homebase
  • Revenue attributionnot Homebase

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Homebase

  • Free Basic plan is capped at 10 employees and a single location
  • Paid plans are billed per location per month ($30, $70 or $120), so a multi-location business pays the rate again for each site
  • Payroll is a separate add-on at $39 per month plus $6 per month per employee paid
  • Tip Manager and Task Manager are further add-ons billed per location per month on top of the base plan

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

Homebase

Free

No published plan breakdown. See the Homebase review.

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose Homebase if

  • You want to start without paying.
Homebase review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is Homebase or Ruler Analytics better?
Neither clearly leads. Homebase starts at Free and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Homebase or Ruler Analytics?
Homebase has a free tier; the other does not. Paid plans start at Free for Homebase and £299/month for Ruler Analytics.
Does Homebase or Ruler Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Homebase for free?
Yes. Homebase has a free tier, so you can try it without paying. Ruler Analytics starts at £299/month.
What can Homebase do that Ruler Analytics cannot?
Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution.

Answered from the vendors’ own pages

Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
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Related pages

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