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All industries · head to head

Google Analytics vs Homebase

Google Analytics logo

Google Analytics

All industries

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Homebase logo

Homebase

HR & Recruiting

Scheduling, time tracking and HR for hourly teams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Homebase free Basic plan is capped at 10 employees and a single location

Where they differ

Only the attributes on which Google Analytics and Homebase actually diverge.

Attributes where Google Analytics and Homebase differ
AttributeGoogle AnalyticsHomebase
CategoryAll industriesHR & Recruiting
Founded1998Unknown

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Homebase

Nothing recorded that Google Analytics does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Homebase
  • Event tracking and user behaviour analysisnot Homebase
  • Traffic source and conversion trackingnot Homebase

Homebase

No use cases recorded yet. See the Homebase review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Homebase

  • Free Basic plan is capped at 10 employees and a single location
  • Paid plans are billed per location per month ($30, $70 or $120), so a multi-location business pays the rate again for each site
  • Payroll is a separate add-on at $39 per month plus $6 per month per employee paid
  • Tip Manager and Task Manager are further add-ons billed per location per month on top of the base plan

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Homebase

Free

No published plan breakdown. See the Homebase review.

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Homebase if

  • You want to start without paying.
Homebase review

Questions people ask

Is Google Analytics or Homebase better?
Neither clearly leads. Google Analytics starts at Free and Homebase at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Homebase?
Google Analytics starts at Free and Homebase at Free.
Does Google Analytics or Homebase run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Homebase is typically brought in for.
What can Google Analytics do that Homebase cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow.
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Related pages

More on Google Analytics

More on Homebase

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