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Marketing & Analytics · head to head

Adobe Analytics vs Hive

Adobe Analytics logo

Adobe Analytics

Marketing & Analytics

Enterprise-class data analytics

From
$5000/month
Rated
-
Full reviewWebsite
Hive logo

Hive

Project Management

Project management built for speed

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published; Hive the free plan is capped at 200 MB of storage
  • They diverge on capability: Adobe Analytics covers Real-time reporting, Hive covers Tasks.

Where they differ

Only the attributes on which Adobe Analytics and Hive actually diverge.

Attributes where Adobe Analytics and Hive differ
AttributeAdobe AnalyticsHive
Starting price$5000/monthOn request
Pricing modelquotefreemium
PlatformsWeb, Mobile, ApiWeb, Ios, Android, Desktop
CategoryMarketing & AnalyticsProject Management
Founded19822015

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adobe Analytics

  • Real-time reporting
  • Advanced segmentation
  • Attribution modeling
  • Predictive analytics
  • Customer journey mapping
  • Experience Cloud
  • Audience Manager
  • Target

Only in Hive

  • Tasks
  • Gantt view
  • Kanban
  • Time tracking
  • Forms
  • Slack
  • Zoom
  • Google Drive

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Adobe Analytics

  • Advanced analyticsnot Hive
  • Marketing optimizationnot Hive
  • Customer insightsnot Hive

Hive

  • Project and task management with multiple project viewsnot Adobe Analytics
  • Coordinating work, proofing and resourcing for teamsnot Adobe Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adobe Analytics

  • Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published

Hive

  • The free plan is capped at 200 MB of storage
  • The Starter plan at $5 per user per month is limited to 10 projects
  • Eight capabilities are sold as $5 per user add ons on the Teams plan, including CRM, timesheets, proofing, resourcing, advanced dashboards, external users and SSO
  • Buying SSO plus a few of those add ons therefore costs more than the $12 base seat itself
  • AI credits are metered monthly at 1,000, 3,000 and 5,000 by plan

Pricing, plan by plan

Adobe Analytics

$5000/month
  • Adobe Analytics$5000/month
    • Real-time analytics
    • Advanced attribution
    • Predictive analytics

Hive

On request
  • FreeFree
    • Basic features
    • 10 users
  • Teams$12/month
    • Unlimited users
    • Time tracking
    • Automations

Which should you pick?

Choose Adobe Analytics if

  • You need real-time reporting.
  • You work on Web, Mobile, Api.
  • You also want advanced segmentation.
Adobe Analytics review

Choose Hive if

  • You need tasks.
  • You work on Web, Ios, Android, Desktop.
  • You also want gantt view.
Hive review

Questions people ask

Is Adobe Analytics or Hive better?
Neither clearly leads. Adobe Analytics starts at $5000/month and Hive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adobe Analytics or Hive?
Adobe Analytics starts at $5000/month and Hive at On request.
Does Adobe Analytics or Hive run on more platforms?
Adobe Analytics runs on Web, Mobile, Api. Hive runs on Web, Ios, Android, Desktop.
What is Adobe Analytics best used for?
Adobe Analytics is most often used for advanced analytics, marketing optimization, customer insights. Of those, advanced analytics and marketing optimization are not what Hive is typically brought in for.
What can Adobe Analytics do that Hive cannot?
Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics. Hive covers Tasks, Gantt view, Kanban, Time tracking. Both handle Web support.
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