Softwr

Project Management · head to head

Hive vs Northbeam

Hive logo

Hive

Project Management

Project management built for speed

From
On request
Rated
-
Full reviewWebsite
Northbeam logo

Northbeam

Marketing & Analytics

Marketing intelligence for growth brands

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Hive the free plan is capped at 200 MB of storage; Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • They diverge on capability: Hive covers Tasks, Northbeam covers Cross-platform attribution.

Where they differ

Only the attributes on which Hive and Northbeam actually diverge.

Attributes where Hive and Northbeam differ
AttributeHiveNorthbeam
Starting priceOn request$1500/month
Pricing modelfreemiumUnknown
PlatformsWeb, Ios, Android, DesktopWeb, API
CategoryProject ManagementMarketing & Analytics
Founded20152020

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hive

  • Tasks
  • Gantt view
  • Kanban
  • Time tracking
  • Forms
  • Slack
  • Zoom
  • Google Drive

Only in Northbeam

  • Cross-platform attribution
  • Media mix modeling
  • Creative analytics
  • Real-time dashboards
  • Incrementality testing
  • Customer journey
  • Cohort analysis
  • LTV predictions

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Hive

  • Project and task management with multiple project viewsnot Northbeam
  • Coordinating work, proofing and resourcing for teamsnot Northbeam

Northbeam

  • Marketing attributionnot Hive
  • Media optimizationnot Hive
  • Creative testingnot Hive
  • Budget allocationnot Hive

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hive

  • The free plan is capped at 200 MB of storage
  • The Starter plan at $5 per user per month is limited to 10 projects
  • Eight capabilities are sold as $5 per user add ons on the Teams plan, including CRM, timesheets, proofing, resourcing, advanced dashboards, external users and SSO
  • Buying SSO plus a few of those add ons therefore costs more than the $12 base seat itself
  • AI credits are metered monthly at 1,000, 3,000 and 5,000 by plan

Northbeam

  • Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • Lack of transparency in attribution modeling methodology and how credit is assigned
  • Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
  • Slower reporting cadence limits real-time feedback for teams requiring immediate performance data

Pricing, plan by plan

Hive

On request
  • FreeFree
    • Basic features
    • 10 users
  • Teams$12/month
    • Unlimited users
    • Time tracking
    • Automations

Northbeam

$1500/month
  • Starter$1500/month
    • Multi-touch attribution
    • Media mix modeling
    • Up to 1M monthly pageviews
  • Professional$2500/month
    • All Starter features
    • Creative analytics
    • Export API access

Which should you pick?

Choose Hive if

  • You need tasks.
  • You work on Web, Ios, Android, Desktop.
  • You also want gantt view.
Hive review

Choose Northbeam if

  • You need cross-platform attribution.
  • You work on Web, API.
  • You also want media mix modeling.
Northbeam review

Questions people ask

Is Hive or Northbeam better?
Neither clearly leads. Hive starts at On request and Northbeam at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hive or Northbeam?
Hive starts at On request and Northbeam at $1500/month.
Does Hive or Northbeam run on more platforms?
Hive runs on Web, Ios, Android, Desktop. Northbeam runs on Web, API.
What is Hive best used for?
Hive is most often used for project and task management with multiple project views, coordinating work, proofing and resourcing for teams. Of those, project and task management with multiple project views and coordinating work, proofing and resourcing for teams are not what Northbeam is typically brought in for.
What can Hive do that Northbeam cannot?
Hive covers Tasks, Gantt view, Kanban, Time tracking. Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards. Both handle Web support.

Answered from the vendors’ own pages

Northbeam: How is Northbeam priced?

Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.

Source
Northbeam: What platforms does Northbeam integrate with?

Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.

Source
Northbeam: What does Northbeam measure?

Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.

Source
Northbeam: Who should use Northbeam?

Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.

Source
Northbeam: What are Northbeam's main limitations?

Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.

Source
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